Adult Swim color palette
MediaAdult Swim's color identity is defined by a stark, minimalist palette centered on black and white, reflecting its irreverent, late-night brand. The use of high-contrast monochrome supports a bold, distinctive visual language across all touchpoints.
adultswim.comAdult Swim colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Adult Swim BlackPrimary0, 0, 0
- Adult Swim WhiteSecondary255, 255, 255
- Adult Swim Light GrayAccent230, 230, 230
Surfaces
Page, cards and dividers.- Adult Swim Deep BlackBackground17, 17, 17
- Adult Swim CharcoalSurface24, 24, 24
- Adult Swim Border GrayBorder51, 51, 51
Text
Three tiers of copy.- Adult Swim Primary TextText255, 255, 255
- Adult Swim Secondary TextSecondary text179, 179, 179
- Adult Swim Muted TextMuted text128, 128, 128
Semantic
Feedback and state colors.- Adult Swim Neon GreenSuccess0, 255, 65
- Adult Swim Warning YellowWarning255, 214, 0
- Adult Swim Error RedError255, 0, 60
- Adult Swim Info BlueInfo0, 191, 255
Use Adult Swim's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
adult-swim-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #00BFFF;
--error: #FF003C;
--accent: #E6E6E6;
--border: #333333;
--primary: #000000;
--success: #00FF41;
--surface: #181818;
--warning: #FFD600;
--secondary: #FFFFFF;
--text-muted: #808080;
--background: #111111;
--text-primary: #FFFFFF;
--text-secondary: #B3B3B3;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
18.9:1
Pass
Text on surface
Needs 4.5:1 for body text
17.8:1
Pass
Secondary text on background
Needs 4.5:1 for body text
9.0:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
8.5:1
Pass
Muted text on background
Needs 3:1 for large text
4.8:1
Pass
Muted text on surface
Needs 3:1 for large text
4.5:1
Pass
Adult Swim gray, dark and neutral colors
Adult Swim runs a dark interface, so these grays carry the layout: background, sidebar surfaces, dividers and three tiers of text. Click a value to copy it.
- Adult Swim Deep BlackBackground
- HEX
- RGB
- HSL
- Adult Swim CharcoalSurface
- HEX
- RGB
- HSL
- Adult Swim Border GrayBorder
- HEX
- RGB
- HSL
- Adult Swim Primary TextText
- HEX
- RGB
- HSL
- Adult Swim Secondary TextSecondary text
- HEX
- RGB
- HSL
- Adult Swim Muted TextMuted text
- HEX
- RGB
- HSL
About Adult Swim's colors
Adult Swim's palette is rooted in a high-contrast monochrome scheme, emphasizing black and white with subtle gray accents. Occasional neon colors are used for highlights and alerts, reinforcing a bold, modern aesthetic.
Primary black and white create strong contrast for readability.
Grays are used for surfaces, borders, and muted text.
Neon accent colors signal status or draw attention.
Psychology
The stark black and white evoke a sense of irreverence, authority, and clarity, aligning with Adult Swim's unconventional tone. Neon accents inject energy and highlight interactive or important elements.
Evolution
Adult Swim's palette has remained largely consistent, maintaining its black-and-white identity since its inception. Occasional accent colors have been introduced for UI feedback and promotional graphics, but the core monochrome scheme is unchanged.
Where Adult Swim uses each color
- Primary
Adult Swim Black is used for backgrounds, navigation bars, and key branding elements.
- Secondary
Adult Swim White is used for text, logos, and high-contrast UI elements.
- Accent
Adult Swim Light Gray appears in UI surfaces, cards, and subtle dividers.
- Backgrounds
Deep Black is the default background for web and app screens.
- Text
Primary Text White is used for main body copy and headings; Secondary and Muted Text grays are used for metadata and less prominent information.
- Semantic
Neon Green, Warning Yellow, Error Red, and Info Blue are used for status indicators, alerts, and interactive highlights.
Adult Swim color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Adult Swim brand color is black, hex code #000000.
Adult Swim Black is #000000, which is RGB(0, 0, 0) and CMYK(0, 0, 0, 100).
Adult Swim uses a range of grays including Light Gray (#E6E6E6), Charcoal (#181818), and Border Gray (#333333) for UI elements and backgrounds.
Use black (#000000) and white (#FFFFFF) for primary backgrounds and text, with gray tones for surfaces and borders; reserve neon accents for alerts, status, or interactive highlights.
The secondary color is Adult Swim White, #FFFFFF, and the accent is Adult Swim Light Gray, #E6E6E6. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Adult Swim's colors consistently when it generates UI.
Make something in the spirit of Adult Swim
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.