AMC color palette
MediaAMC is a prominent American cable television channel known for its bold red branding and cinematic presentation. Its color identity is centered around a vibrant red, complemented by dark and neutral tones for a modern, dramatic look.
amc.comAMC colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- AMC RedPrimary228, 27, 19
- AMC Deep RedSecondary176, 23, 18
- AMC WhiteAccent255, 255, 255
Surfaces
Page, cards and dividers.- AMC BlackBackground24, 24, 24
- AMC CharcoalSurface35, 35, 35
- AMC Gray BorderBorder61, 61, 61
Text
Three tiers of copy.- AMC Text WhiteText255, 255, 255
- AMC Text GraySecondary text176, 176, 176
- AMC Muted GrayMuted text122, 122, 122
Semantic
Feedback and state colors.- AMC Success GreenSuccess75, 181, 67
- AMC Warning YellowWarning255, 179, 0
- AMC Error RedError228, 27, 19
- AMC Info BlueInfo33, 150, 243
Use AMC's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
amc-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #2196F3;
--error: #E41B13;
--accent: #FFFFFF;
--border: #3D3D3D;
--primary: #E41B13;
--success: #4BB543;
--surface: #232323;
--warning: #FFB300;
--secondary: #B01712;
--text-muted: #7A7A7A;
--background: #181818;
--text-primary: #FFFFFF;
--text-secondary: #B0B0B0;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
17.8:1
Pass
Text on surface
Needs 4.5:1 for body text
15.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.2:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
7.2:1
Pass
Muted text on background
Needs 3:1 for large text
4.1:1
Pass
Muted text on surface
Needs 3:1 for large text
3.7:1
Pass
AMC gray, dark and neutral colors
AMC runs a dark interface, so these grays carry the layout: background, sidebar surfaces, dividers and three tiers of text. Click a value to copy it.
- AMC BlackBackground
- HEX
- RGB
- HSL
- AMC CharcoalSurface
- HEX
- RGB
- HSL
- AMC Gray BorderBorder
- HEX
- RGB
- HSL
- AMC Text WhiteText
- HEX
- RGB
- HSL
- AMC Text GraySecondary text
- HEX
- RGB
- HSL
- AMC Muted GrayMuted text
- HEX
- RGB
- HSL
About AMC's colors
AMC's palette uses a dominant, energetic red paired with deep blacks and neutral grays to evoke drama and sophistication. The contrast between red and dark tones enhances visual impact and readability.
Red and black create a bold, cinematic contrast.
White and gray neutrals balance the intensity of red.
Accent colors are used sparingly for clarity and emphasis.
Psychology
Red conveys excitement, passion, and urgency, aligning with AMC's dramatic content. Black and gray tones reinforce a sense of authority and modernity.
Evolution
AMC's core red and black palette has remained consistent for over a decade, reinforcing strong brand recognition. Minor adjustments have been made to gray tones for improved digital accessibility.
Where AMC uses each color
- Primary
AMC Red is used for the logo, primary buttons, and key highlights across digital and broadcast materials.
- Secondary
AMC Deep Red appears in hover states, secondary buttons, and promotional banners.
- Accent
AMC White is used for text, icons, and overlays to ensure contrast on dark backgrounds.
- Backgrounds
AMC Black serves as the main background for the website, apps, and on-air graphics.
- Text
AMC Text White and AMC Text Gray are used for primary and secondary text, ensuring legibility on dark surfaces.
- Semantic
Success, warning, error, and info colors are used in UI notifications, alerts, and status indicators.
AMC color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official AMC brand color is AMC Red, with the hex code #E41B13.
AMC Red (#E41B13) in RGB is (228, 27, 19); in CMYK, it is approximately (0, 88, 92, 11).
AMC uses AMC Black (#181818), AMC Charcoal (#232323), and AMC Gray Border (#3D3D3D) for backgrounds and borders, with AMC Text Gray (#B0B0B0) and AMC Muted Gray (#7A7A7A) for secondary and muted text.
Use AMC Red (#E41B13) for primary branding elements, with dark backgrounds and white or gray text for contrast. Accent and semantic colors should be applied sparingly to maintain brand consistency.
The secondary color is AMC Deep Red, #B01712, and the accent is AMC White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies AMC's colors consistently when it generates UI.
Make something in the spirit of AMC
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.