Bacardi color palette
Food & DrinkBacardi's color identity centers on a distinctive deep red, black, and gold palette, reflecting its heritage and bold brand personality. The colors are used consistently across packaging, digital, and promotional materials.
bacardi.comBacardi colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Bacardi RedPrimary180, 28, 39
- Bacardi BlackSecondary0, 0, 0
- Bacardi GoldAccent214, 184, 106
Surfaces
Page, cards and dividers.- Bacardi WhiteBackground255, 255, 255
- Bacardi Light GraySurface245, 245, 245
- Bacardi Border GrayBorder216, 216, 216
Text
Three tiers of copy.- Bacardi Text BlackText0, 0, 0
- Bacardi Text GraySecondary text110, 110, 110
- Bacardi Muted GrayMuted text179, 179, 179
Semantic
Feedback and state colors.- Bacardi Success GreenSuccess75, 159, 74
- Bacardi Warning GoldWarning226, 161, 0
- Bacardi Error RedError215, 38, 61
- Bacardi Info BlueInfo41, 120, 181
Use Bacardi's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
bacardi-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #2978B5;
--error: #D7263D;
--accent: #D6B86A;
--border: #D8D8D8;
--primary: #B41C27;
--success: #4B9F4A;
--surface: #F5F5F5;
--warning: #E2A100;
--secondary: #000000;
--text-muted: #B3B3B3;
--background: #FFFFFF;
--text-primary: #000000;
--text-secondary: #6E6E6E;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
21.0:1
Pass
Text on surface
Needs 4.5:1 for body text
19.3:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.1:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
4.7:1
Pass
Muted text on background
Needs 3:1 for large text
2.1:1
Fail
Muted text on surface
Needs 3:1 for large text
1.9:1
Fail
Bacardi gray and neutral colors
The quiet part of the Bacardi palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Bacardi WhiteBackground
- HEX
- RGB
- HSL
- Bacardi Light GraySurface
- HEX
- RGB
- HSL
- Bacardi Border GrayBorder
- HEX
- RGB
- HSL
- Bacardi Text BlackText
- HEX
- RGB
- HSL
- Bacardi Text GraySecondary text
- HEX
- RGB
- HSL
- Bacardi Muted GrayMuted text
- HEX
- RGB
- HSL
About Bacardi's colors
Bacardi's palette is dominated by a bold red, accented by black and gold, symbolizing passion, strength, and heritage. The use of neutrals ensures clarity and legibility in digital and print applications.
Primary red is paired with black for contrast.
Gold accent highlights premium elements.
Neutrals provide balance and support for content.
Psychology
Red conveys energy, excitement, and warmth, aligning with Bacardi's spirited brand. Black and gold add a sense of tradition and luxury.
Evolution
Bacardi's color palette has remained stable, with red, black, and gold consistently present in its branding. Minor adjustments have been made to the red's tone for digital clarity.
Where Bacardi uses each color
- Primary
Bacardi Red is used in the logo, key buttons, and call-to-action elements.
- Secondary
Bacardi Black appears in backgrounds, headers, and packaging details.
- Accent
Bacardi Gold is used for highlights, seals, and premium cues on packaging.
- Backgrounds
White and light gray backgrounds are used for web pages and product displays.
- Text
Black and gray tones are used for primary and secondary text across digital and print.
- Semantic
Green, gold, red, and blue are used for success, warning, error, and info states in digital interfaces.
Bacardi color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Bacardi brand color is Bacardi Red, with hex code #B41C27.
Bacardi Red (#B41C27) is RGB(180, 28, 39) and CMYK(0, 84, 78, 29).
Bacardi uses Bacardi Light Gray (#F5F5F5), Bacardi Border Gray (#D8D8D8), Bacardi Text Gray (#6E6E6E), and Bacardi Muted Gray (#B3B3B3) for backgrounds, borders, and secondary text.
Use Bacardi Red for key brand elements, Black for contrast, and Gold for accents; neutrals support readability and layout structure. Always refer to the official hex codes for consistency: #B41C27, #000000, #D6B86A, #FFFFFF.
The secondary color is Bacardi Black, #000000, and the accent is Bacardi Gold, #D6B86A. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Bacardi's colors consistently when it generates UI.
Make something in the spirit of Bacardi
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.