Bounty color palette
ConsumerBounty uses a vibrant green as its signature color, complemented by yellow and white to evoke freshness and cleanliness. The palette is consistent across packaging and digital assets, emphasizing approachability and effectiveness.
bountytowels.comBounty colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Bounty GreenPrimary0, 154, 68
- Bounty YellowSecondary255, 217, 0
- Bounty WhiteAccent255, 255, 255
Surfaces
Page, cards and dividers.- Bounty Light GrayBackground244, 244, 244
- Bounty Surface GraySurface230, 230, 230
- Bounty Border GrayBorder200, 200, 200
Text
Three tiers of copy.- Bounty CharcoalText34, 34, 34
- Bounty Medium GraySecondary text102, 102, 102
- Bounty Muted GrayMuted text153, 153, 153
Semantic
Feedback and state colors.- Bounty Success GreenSuccess67, 176, 42
- Bounty Warning YellowWarning255, 184, 0
- Bounty Error RedError215, 38, 61
- Bounty Info BlueInfo0, 114, 206
Use Bounty's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
bounty-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #0072CE;
--error: #D7263D;
--accent: #FFFFFF;
--border: #C8C8C8;
--primary: #009A44;
--success: #43B02A;
--surface: #E6E6E6;
--warning: #FFB800;
--secondary: #FFD900;
--text-muted: #999999;
--background: #F4F4F4;
--text-primary: #222222;
--text-secondary: #666666;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
14.5:1
Pass
Text on surface
Needs 4.5:1 for body text
12.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.2:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
4.6:1
Pass
Muted text on background
Needs 3:1 for large text
2.6:1
Fail
Muted text on surface
Needs 3:1 for large text
2.3:1
Fail
Bounty gray and neutral colors
The quiet part of the Bounty palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Bounty Light GrayBackground
- HEX
- RGB
- HSL
- Bounty Surface GraySurface
- HEX
- RGB
- HSL
- Bounty Border GrayBorder
- HEX
- RGB
- HSL
- Bounty CharcoalText
- HEX
- RGB
- HSL
- Bounty Medium GraySecondary text
- HEX
- RGB
- HSL
- Bounty Muted GrayMuted text
- HEX
- RGB
- HSL
About Bounty's colors
Bounty's palette centers on a bold green, symbolizing freshness and cleanliness, with yellow and white for energy and clarity. The supporting grays provide a neutral, approachable UI foundation.
Primary green pairs with yellow for high contrast.
White and light gray balance vibrancy with cleanliness.
Accent colors are used sparingly to highlight key actions.
Psychology
Green conveys cleanliness, trust, and environmental friendliness, while yellow adds a sense of energy and optimism. The palette is designed to feel fresh and approachable, reinforcing Bounty's brand promise.
Evolution
Bounty's core green and yellow have remained stable for decades, maintaining strong brand recognition. Minor adjustments to gray tones have modernized the UI for digital platforms.
Where Bounty uses each color
- Primary
Bounty Green is used for the logo, key buttons, and packaging highlights.
- Secondary
Bounty Yellow appears in logo accents, callouts, and product details.
- Accent
Bounty White is used for backgrounds, text, and product imagery.
- Backgrounds
Bounty Light Gray provides the main website and app background.
- Text
Bounty Charcoal is the primary text color for legibility across digital and print.
- Semantic
Success, warning, and error colors are used for notifications and status indicators in digital interfaces.
Bounty color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Bounty brand color is Bounty Green, hex code #009A44.
Bounty Green (#009A44) is RGB(0, 154, 68) and CMYK(100, 0, 56, 40).
Bounty uses Bounty Light Gray (#F4F4F4), Surface Gray (#E6E6E6), and Border Gray (#C8C8C8) for backgrounds and UI elements.
Use Bounty Green (#009A44) for primary branding elements, with yellow and white as accents, and grays for backgrounds and text to maintain clarity and consistency.
The secondary color is Bounty Yellow, #FFD900, and the accent is Bounty White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Bounty's colors consistently when it generates UI.
Make something in the spirit of Bounty
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.