British Airways' color identity centers on a deep blue primary, complemented by a vibrant red and a refined palette of greys and whites. The colors evoke trust, heritage, and a distinctly British character.
britishairways.comClick any swatch to copy its hex. Hover for RGB and HSL.
Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #0072CE;
--error: #D22630;
--accent: #A7A8AA;
--border: #D6D7D9;
--primary: #2E5C99;
--success: #2E8540;
--surface: #F5F5F5;
--warning: #FFC72C;
--secondary: #EB2226;
--text-muted: #6D6E71;
--background: #FFFFFF;
--text-primary: #1A1A1A;
--text-secondary: #2E5C99;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
17.4:1
Pass
Text on surface
Needs 4.5:1 for body text
16.0:1
Pass
Secondary text on background
Needs 4.5:1 for body text
6.8:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.2:1
Pass
Muted text on background
Needs 3:1 for large text
5.1:1
Pass
Muted text on surface
Needs 3:1 for large text
4.7:1
Pass
The quiet part of the British Airways palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
British Airways uses a palette inspired by the Union Jack, with blue and red as dominant colors, supported by neutral greys and whites. The scheme communicates reliability, heritage, and a premium travel experience.
Primary blue and secondary red are complementary and reflect the UK flag.
Neutrals provide balance and clarity in digital and print interfaces.
Accent silver adds sophistication and modernity.
The deep blue conveys trust, professionalism, and safety, which are critical in the airline industry. Red adds energy and draws attention to key elements, while neutrals create a sense of calm and clarity.
British Airways' palette has remained consistent for decades, with minor refinements to blue and red tones for digital clarity. The introduction of modern greys and silver reflects a shift toward a more contemporary, digital-first brand presence.
BA Blue is used for navigation bars, headers, and key brand elements across digital and print.
Speedmarque Red highlights call-to-action buttons, accents, and the iconic Speedmarque logo.
Heathrow Silver is used for subtle highlights, dividers, and interface accents.
Cabin White and Runway Grey serve as background colors for web pages, forms, and printed materials.
Concorde Black is the main text color, with BA Blue and Terminal Grey for secondary and muted text.
Heathrow Green, Safety Yellow, and Alert Red are used for status indicators, alerts, and notifications.
Hex codes, RGB values, neutrals and how to use the palette.
The official British Airways primary color is BA Blue, hex code #2E5C99. This color is used throughout their branding and digital interfaces.
The RGB value for BA Blue (#2E5C99) is 46, 92, 153. In CMYK, it is approximately 85, 60, 0, 10.
British Airways uses several neutral tones including Runway Grey (#F5F5F5), Wingtip Grey (#D6D7D9), and Terminal Grey (#6D6E71) for backgrounds, borders, and muted text.
BA Blue (#2E5C99) should dominate navigation and headers, with Speedmarque Red (#EB2226) for highlights and calls to action. Neutrals provide structure, and semantic colors are reserved for status and alerts.
The secondary color is Speedmarque Red, #EB2226, and the accent is Heathrow Silver, #A7A8AA. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies British Airways's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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