Chelsea FC’s brand identity is defined by its iconic royal blue, complemented by white and gold accents. The color palette is consistent across digital, print, and kit applications, reflecting the club’s heritage and prestige.
chelseafc.comClick any swatch to copy its hex. Hover for RGB and HSL.
Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #0097D8;
--error: #D00027;
--accent: #FDB913;
--border: #C4C4C4;
--primary: #034694;
--success: #00823B;
--surface: #E1E1E1;
--warning: #FFB81C;
--secondary: #FFFFFF;
--text-muted: #8C8C8C;
--background: #F5F5F5;
--text-primary: #1A1A1A;
--text-secondary: #4D4D4D;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
16.0:1
Pass
Text on surface
Needs 4.5:1 for body text
13.3:1
Pass
Secondary text on background
Needs 4.5:1 for body text
7.8:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.5:1
Pass
Muted text on background
Needs 3:1 for large text
3.1:1
Pass
Muted text on surface
Needs 3:1 for large text
2.6:1
Fail
The quiet part of the Chelsea palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
Chelsea’s palette centers on a bold royal blue, symbolizing loyalty and tradition, balanced by white and gold for clarity and prestige. The supporting grays and accent colors ensure accessibility and visual hierarchy.
Royal blue and white create strong contrast for readability.
Gold accent highlights important elements and honors club heritage.
Neutral grays provide structure and balance.
Blue conveys trust, confidence, and stability, aligning with Chelsea’s values. Gold adds a sense of achievement and excellence.
Chelsea’s blue has remained consistent for decades, reinforcing brand recognition. Minor adjustments to accent and neutral tones have modernized the palette for digital use.
Chelsea Royal Blue is used on home kits, website headers, and key branding elements.
Chelsea White appears on away kits, backgrounds, and text for contrast.
Chelsea Gold is used in the club crest, trophy graphics, and select merchandise.
Chelsea Light Gray is used for website and app backgrounds to maintain a clean look.
Chelsea Black and Dark Gray are used for primary and secondary text across digital and print.
Success, warning, and error colors are used in digital interfaces for alerts and notifications.
Hex codes, RGB values, neutrals and how to use the palette.
The official Chelsea brand color is Chelsea Royal Blue, hex code #034694.
Chelsea Royal Blue is RGB(3, 70, 148) and CMYK(98, 53, 0, 42).
Chelsea uses Light Gray (#F5F5F5), Surface Gray (#E1E1E1), and Border Gray (#C4C4C4) for backgrounds, surfaces, and UI borders.
Use Chelsea Royal Blue (#034694) for primary branding, white (#FFFFFF) for contrast, and gold (#FDB913) for accents. Grays and semantic colors support UI clarity and accessibility.
The secondary color is Chelsea White, #FFFFFF, and the accent is Chelsea Gold, #FDB913. Together with the primary they make up the three brand colors at the top of this page.
5 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Chelsea's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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