The Chicago Bulls brand identity is defined by a bold red, accented by black and white, reflecting the team's iconic logo and uniforms. The palette is simple, powerful, and instantly recognizable in the world of sports.
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Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #1976D2;
--error: #D32F2F;
--accent: #FFFFFF;
--border: #D1D1D1;
--primary: #CE1141;
--success: #43A047;
--surface: #E5E5E5;
--warning: #F9A825;
--secondary: #000000;
--text-muted: #8A8A8A;
--background: #F5F5F5;
--text-primary: #000000;
--text-secondary: #545454;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
19.3:1
Pass
Text on surface
Needs 4.5:1 for body text
16.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
6.9:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.0:1
Pass
Muted text on background
Needs 3:1 for large text
3.2:1
Pass
Muted text on surface
Needs 3:1 for large text
2.7:1
Fail
The quiet part of the Chicago Bulls palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
The Bulls' palette is a classic triad of red, black, and white, emphasizing strength and clarity. The minimal use of color reinforces the team's bold and aggressive brand identity.
Red and black provide high contrast and visual impact.
White is used for balance and clarity.
Gray tones support UI elements without overpowering the core colors.
Red conveys passion, energy, and aggression, fitting for a competitive sports team. Black adds authority and seriousness, while white offers balance and simplicity.
The Bulls' color palette has remained virtually unchanged since the team's founding, maintaining a consistent and iconic look. Minor adjustments have been made only for digital and print clarity.
Bulls Red is used on jerseys, the logo, and primary call-to-action buttons.
Bulls Black appears in the logo, uniforms, navigation bars, and headlines.
Bulls White is used for text, numbers on jerseys, and backgrounds for contrast.
Bulls Light Gray is used for website backgrounds and secondary UI panels.
Bulls Text Black is the default for headlines and body copy, with Bulls Text Gray for secondary information.
Success, warning, error, and info colors are reserved for alerts, notifications, and status indicators in digital applications.
Hex codes, RGB values, neutrals and how to use the palette.
The official Chicago Bulls primary brand color is Bulls Red, hex code #CE1141.
Bulls Red (#CE1141) in RGB is (206, 17, 65) and in CMYK is (2, 100, 85, 6).
The Bulls use Bulls Light Gray (#F5F5F5), Bulls Surface Gray (#E5E5E5), and Bulls Border Gray (#D1D1D1) for backgrounds and UI elements.
Bulls Red (#CE1141), Black (#000000), and White (#FFFFFF) should dominate all branding, with gray tones supporting UI clarity. Accent and semantic colors are used sparingly for functional digital elements.
The secondary color is Bulls Black, #000000, and the accent is Bulls White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
5 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Chicago Bulls's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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