Dell color palette
TechDell's color identity is defined by its signature blue, supported by a palette of cool grays and accent blues. The system is designed for clarity, professionalism, and accessibility across digital and print touchpoints.
dell.comDell colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Dell BluePrimary0, 125, 184
- Dell Deep BlueSecondary0, 82, 136
- Dell Sky BlueAccent0, 159, 218
Surfaces
Page, cards and dividers.- Dell WhiteBackground255, 255, 255
- Dell Light GraySurface242, 244, 248
- Dell Border GrayBorder217, 217, 214
Text
Three tiers of copy.- Dell CharcoalText34, 34, 34
- Dell Medium GraySecondary text85, 85, 85
- Dell Muted GrayMuted text136, 136, 136
Semantic
Feedback and state colors.- Dell GreenSuccess67, 176, 42
- Dell OrangeWarning245, 166, 35
- Dell RedError215, 38, 61
- Dell Sky BlueInfo0, 159, 218
Use Dell's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
dell-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #009FDA;
--error: #D7263D;
--accent: #009FDA;
--border: #D9D9D6;
--primary: #007DB8;
--success: #43B02A;
--surface: #F2F4F8;
--warning: #F5A623;
--secondary: #005288;
--text-muted: #888888;
--background: #FFFFFF;
--text-primary: #222222;
--text-secondary: #555555;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.9:1
Pass
Text on surface
Needs 4.5:1 for body text
14.4:1
Pass
Secondary text on background
Needs 4.5:1 for body text
7.5:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.8:1
Pass
Muted text on background
Needs 3:1 for large text
3.5:1
Pass
Muted text on surface
Needs 3:1 for large text
3.2:1
Pass
Dell background, border and text colors
The quiet part of the Dell palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Dell WhiteBackground
- HEX
- RGB
- HSL
- Dell Light GraySurface
- HEX
- RGB
- HSL
- Dell Border GrayBorder
- HEX
- RGB
- HSL
- Dell CharcoalText
- HEX
- RGB
- HSL
- Dell Medium GraySecondary text
- HEX
- RGB
- HSL
- Dell Muted GrayMuted text
- HEX
- RGB
- HSL
About Dell's colors
Dell's palette is built around a strong, trustworthy blue, complemented by cool neutrals and subtle accent colors. The system emphasizes clarity, professionalism, and accessibility.
Primary blue is paired with deep blue for hierarchy.
Cool grays provide neutral backgrounds and surfaces.
Accent blue and green highlight actions and status.
Psychology
Blue conveys trust, reliability, and technological expertise, which aligns with Dell's brand values. The neutral grays create a sense of calm and professionalism.
Evolution
Dell's palette has remained consistent, with the signature blue at its core for decades. Minor adjustments to gray tones and accent colors have been made for digital accessibility.
Where Dell uses each color
- Primary
Dell Blue is used for logos, primary buttons, and key navigation elements.
- Secondary
Dell Deep Blue appears in headers, footers, and secondary call-to-actions.
- Accent
Dell Sky Blue is used for highlights, links, and informational icons.
- Backgrounds
Dell White and Dell Light Gray are used for page backgrounds and card surfaces.
- Text
Dell Charcoal and Dell Medium Gray are used for primary and secondary text throughout the UI.
- Semantic
Dell Green, Orange, and Red are used for success, warning, and error states in notifications and status indicators.
Dell color questions
Hex codes, RGB values, neutrals and how to use the palette.
The Dell primary color hex code is #007DB8, known as Dell Blue. This color is used for the logo and primary actions.
Dell Blue (#007DB8) is RGB(0, 125, 184) and CMYK(100, 32, 0, 28). These values ensure consistency across digital and print media.
Dell uses Dell Light Gray (#F2F4F8), Dell Border Gray (#D9D9D6), and Dell Charcoal (#222222) as its primary neutral tones. These are used for backgrounds, borders, and text.
Use Dell Blue (#007DB8) for primary actions and branding, with supporting blues and grays for structure and clarity. Semantic colors should only be used for status and notifications.
The secondary color is Dell Deep Blue, #005288, and the accent is Dell Sky Blue, #009FDA. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Dell's colors consistently when it generates UI.
Make something in the spirit of Dell
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.