eBay color palette
EcommerceeBay's color identity is defined by its vibrant, multi-color palette, reflecting diversity and approachability. The brand uses distinct, bold hues for its logo and a clean, neutral UI for its digital platforms.
ebay.comeBay colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- eBay RedPrimary229, 50, 56
- eBay BlueSecondary0, 100, 210
- eBay YellowAccent245, 175, 2
Surfaces
Page, cards and dividers.- eBay WhiteBackground255, 255, 255
- eBay Light GraySurface247, 247, 247
- eBay Gray BorderBorder204, 204, 204
Text
Three tiers of copy.- eBay CharcoalText34, 34, 34
- eBay Medium GraySecondary text118, 118, 118
- eBay Muted GrayMuted text162, 162, 162
Semantic
Feedback and state colors.- eBay GreenSuccess134, 184, 23
- eBay YellowWarning245, 175, 2
- eBay RedError229, 50, 56
- eBay BlueInfo0, 100, 210
Use eBay's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
ebay-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #0064D2;
--error: #E53238;
--accent: #F5AF02;
--border: #CCCCCC;
--primary: #E53238;
--success: #86B817;
--surface: #F7F7F7;
--warning: #F5AF02;
--secondary: #0064D2;
--text-muted: #A2A2A2;
--background: #FFFFFF;
--text-primary: #222222;
--text-secondary: #767676;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.9:1
Pass
Text on surface
Needs 4.5:1 for body text
14.9:1
Pass
Secondary text on background
Needs 4.5:1 for body text
4.5:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
4.2:1
Fail
Muted text on background
Needs 3:1 for large text
2.6:1
Fail
Muted text on surface
Needs 3:1 for large text
2.4:1
Fail
eBay gray and neutral colors
The quiet part of the eBay palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- eBay WhiteBackground
- HEX
- RGB
- HSL
- eBay Light GraySurface
- HEX
- RGB
- HSL
- eBay Gray BorderBorder
- HEX
- RGB
- HSL
- eBay CharcoalText
- HEX
- RGB
- HSL
- eBay Medium GraySecondary text
- HEX
- RGB
- HSL
- eBay Muted GrayMuted text
- HEX
- RGB
- HSL
About eBay's colors
eBay's palette is based on four bold primary colors, each representing a letter in its logo, complemented by neutral grays for UI clarity. The colors are chosen for high visibility and a sense of inclusivity.
Primary and secondary colors are used in logo and CTAs.
Neutrals provide balance and legibility in the interface.
Accent colors highlight important actions and notifications.
Psychology
The vibrant palette conveys energy, trust, and friendliness, appealing to a broad audience. The use of primary colors fosters a sense of approachability and reliability.
Evolution
eBay's color palette has remained remarkably consistent since its 2012 rebrand, maintaining the same four core colors. The UI neutrals have been refined over time for improved accessibility and modernity.
Where eBay uses each color
- Primary
Used in the eBay logo and key action buttons.
- Secondary
Appears in the logo and as a highlight for links and icons.
- Accent
Used for notifications, highlights, and promotional banners.
- Backgrounds
White and light gray backgrounds are used throughout the website and app interfaces.
- Text
Charcoal and gray tones are used for primary and secondary text for optimal readability.
- Semantic
Green, yellow, and red are used for success, warning, and error states in forms and notifications.
eBay color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official eBay primary color is #E53238, known as eBay Red. This color is used prominently in the logo and key buttons.
The RGB value for eBay Red (#E53238) is 229, 50, 56. The CMYK equivalent is approximately 0, 78, 76, 10.
eBay uses several neutral tones, including eBay Light Gray (#F7F7F7) for surfaces and eBay Gray Border (#CCCCCC) for dividers and outlines. Text colors include eBay Charcoal (#222222) and eBay Medium Gray (#767676).
Use the primary and secondary colors for branding elements and calls to action, while neutrals should be reserved for backgrounds and text. Semantic colors like eBay Green (#86B817) and eBay Yellow (#F5AF02) are for status indicators and alerts.
The secondary color is eBay Blue, #0064D2, and the accent is eBay Yellow, #F5AF02. Together with the primary they make up the three brand colors at the top of this page.
3 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies eBay's colors consistently when it generates UI.
Make something in the spirit of eBay
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
