Enterprise color palette
TravelEnterprise uses a distinctive green as its primary brand color, complemented by black, white, and gray tones for a clean, professional look. The palette is designed for clarity, recognition, and trust across its rental and mobility services.
enterprise.comEnterprise colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Enterprise GreenPrimary0, 150, 57
- Enterprise BlackSecondary0, 0, 0
- Enterprise WhiteAccent255, 255, 255
Surfaces
Page, cards and dividers.- Enterprise Light GrayBackground246, 246, 246
- Enterprise Surface GraySurface229, 229, 229
- Enterprise Border GrayBorder204, 204, 204
Text
Three tiers of copy.- Enterprise Text BlackText34, 34, 34
- Enterprise Text GraySecondary text102, 102, 102
- Enterprise Muted GrayMuted text153, 153, 153
Semantic
Feedback and state colors.- Enterprise Success GreenSuccess0, 150, 57
- Enterprise Warning YellowWarning255, 194, 14
- Enterprise Error RedError210, 38, 48
- Enterprise Info GreenInfo0, 122, 61
Use Enterprise's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
enterprise-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #007A3D;
--error: #D22630;
--accent: #FFFFFF;
--border: #CCCCCC;
--primary: #009639;
--success: #009639;
--surface: #E5E5E5;
--warning: #FFC20E;
--secondary: #000000;
--text-muted: #999999;
--background: #F6F6F6;
--text-primary: #222222;
--text-secondary: #666666;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
14.7:1
Pass
Text on surface
Needs 4.5:1 for body text
12.6:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.3:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
4.6:1
Pass
Muted text on background
Needs 3:1 for large text
2.6:1
Fail
Muted text on surface
Needs 3:1 for large text
2.3:1
Fail
Enterprise gray and neutral colors
The quiet part of the Enterprise palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Enterprise Light GrayBackground
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- RGB
- HSL
- Enterprise Surface GraySurface
- HEX
- RGB
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- Enterprise Border GrayBorder
- HEX
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- HSL
- Enterprise Text BlackText
- HEX
- RGB
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- Enterprise Text GraySecondary text
- HEX
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- Enterprise Muted GrayMuted text
- HEX
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- HSL
About Enterprise's colors
Enterprise's color system is built around a bold green, symbolizing growth and reliability, with black and white for contrast and clarity. Neutral grays support the palette for usability and accessibility.
Green and black provide strong brand recognition.
White and light gray create clean, open space.
Accent colors are used sparingly for functional messaging.
Psychology
Green conveys trust, approachability, and environmental responsibility. Black and gray tones reinforce professionalism and stability.
Evolution
Enterprise's palette has remained consistent, with green as its iconic identifier since the brand's inception. Minor adjustments to gray tones and supporting colors have been made for digital accessibility.
Where Enterprise uses each color
- Primary
Enterprise Green is used in the logo, primary navigation, and key call-to-action buttons.
- Secondary
Enterprise Black appears in the logo background, headers, and footer areas.
- Accent
Enterprise White is used for backgrounds, text, and iconography to ensure readability.
- Backgrounds
Enterprise Light Gray is used for page backgrounds and large content areas.
- Text
Enterprise Text Black and Text Gray are used for primary and secondary body copy, respectively.
- Semantic
Success, warning, error, and info colors are used in alerts, notifications, and status indicators.
Enterprise color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Enterprise brand green is #009639. This color is used prominently in the logo and across digital and print materials.
Enterprise Green (#009639) is RGB(0, 150, 57) and CMYK(91, 0, 100, 0). These values ensure consistency across digital and print applications.
Enterprise uses Light Gray (#F6F6F6), Surface Gray (#E5E5E5), Border Gray (#CCCCCC), and multiple text grays (#222222, #666666, #999999) for backgrounds, surfaces, and typography. These colors support accessibility and maintain a clean interface.
Enterprise Green (#009639) should be the dominant color for branding and key actions, with black, white, and grays providing structure and readability. Accent and semantic colors are reserved for functional UI elements and messaging.
The secondary color is Enterprise Black, #000000, and the accent is Enterprise White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Enterprise's colors consistently when it generates UI.
Make something in the spirit of Enterprise
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.