Fujifilm color palette
ConsumerFujifilm's brand color system is anchored by a vivid red, complemented by deep greens, neutral grays, and crisp whites, reflecting its legacy in imaging and technology. The palette is consistent across digital, print, and product packaging, emphasizing clarity and reliability.
fujifilm.comFujifilm colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Fujifilm RedPrimary251, 0, 32
- Fujifilm GreenSecondary0, 124, 65
- Fujifilm BlueAccent0, 160, 233
Surfaces
Page, cards and dividers.- Fujifilm WhiteBackground255, 255, 255
- Fujifilm Light GraySurface245, 245, 245
- Fujifilm Silver GrayBorder209, 211, 212
Text
Three tiers of copy.- Fujifilm CharcoalText34, 34, 34
- Fujifilm Medium GraySecondary text102, 102, 102
- Fujifilm Muted GrayMuted text160, 160, 160
Semantic
Feedback and state colors.- Fujifilm Success GreenSuccess67, 176, 42
- Fujifilm Warning YellowWarning255, 180, 0
- Fujifilm Error RedError208, 2, 27
- Fujifilm Info BlueInfo0, 159, 218
Use Fujifilm's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
fujifilm-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #009FDA;
--error: #D0021B;
--accent: #00A0E9;
--border: #D1D3D4;
--primary: #FB0020;
--success: #43B02A;
--surface: #F5F5F5;
--warning: #FFB400;
--secondary: #007C41;
--text-muted: #A0A0A0;
--background: #FFFFFF;
--text-primary: #222222;
--text-secondary: #666666;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.9:1
Pass
Text on surface
Needs 4.5:1 for body text
14.6:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.7:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
5.3:1
Pass
Muted text on background
Needs 3:1 for large text
2.6:1
Fail
Muted text on surface
Needs 3:1 for large text
2.4:1
Fail
Fujifilm gray and neutral colors
The quiet part of the Fujifilm palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Fujifilm WhiteBackground
- HEX
- RGB
- HSL
- Fujifilm Light GraySurface
- HEX
- RGB
- HSL
- Fujifilm Silver GrayBorder
- HEX
- RGB
- HSL
- Fujifilm CharcoalText
- HEX
- RGB
- HSL
- Fujifilm Medium GraySecondary text
- HEX
- RGB
- HSL
- Fujifilm Muted GrayMuted text
- HEX
- RGB
- HSL
About Fujifilm's colors
Fujifilm's palette is built around a bold red and a deep green, symbolizing energy and innovation, with neutrals for clarity. The colors are used to create strong contrast and visual hierarchy in all brand touchpoints.
Primary red and secondary green are complementary and used together in logos and packaging.
Neutrals provide balance and readability for digital interfaces.
Accent blue is reserved for highlights and calls to action.
Psychology
Red conveys passion, urgency, and the brand's pioneering spirit, while green suggests trust and technological expertise. The neutral grays and whites reinforce a sense of professionalism and clarity.
Evolution
Fujifilm's core red and green have remained consistent since the 1980s, maintaining strong brand recognition. The palette has gradually incorporated more nuanced grays and accent blues for digital applications.
Where Fujifilm uses each color
- Primary
Used in the Fujifilm logo, key buttons, and major calls to action across web and packaging.
- Secondary
Appears in logo elements, product packaging, and as a highlight in marketing materials.
- Accent
Utilized for links, icons, and interactive elements in digital interfaces.
- Backgrounds
White and light gray backgrounds are standard for web pages, product displays, and print collateral.
- Text
Charcoal and medium gray are used for primary and secondary text on websites and documentation.
- Semantic
Success, warning, error, and info colors are used in notifications, alerts, and system messages.
Fujifilm color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Fujifilm primary color hex code is #FB0020. This red is used prominently in the logo and key brand assets.
Fujifilm Red (#FB0020) is RGB(251, 0, 32) and CMYK(0, 100, 87, 2). Use these values for accurate color reproduction in digital and print.
Fujifilm uses several neutrals: Charcoal (#222222) for primary text, Light Gray (#F5F5F5) for surfaces, and Silver Gray (#D1D3D4) for borders. These provide contrast and readability in UI and print.
Use Fujifilm Red (#FB0020) for primary actions and branding, Green (#007C41) for secondary highlights, and neutrals for backgrounds and text. Accent Blue (#00A0E9) is reserved for interactive or informational elements.
The secondary color is Fujifilm Green, #007C41, and the accent is Fujifilm Blue, #00A0E9. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Fujifilm's colors consistently when it generates UI.
Make something in the spirit of Fujifilm
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.