Lamborghini color palette
AutomotiveLamborghini's color identity centers on a distinctive gold paired with deep black and metallic gray, reflecting luxury, performance, and exclusivity. The palette is bold, minimal, and consistent across digital and physical brand touchpoints.
lamborghini.comLamborghini colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Lamborghini GoldPrimary182, 162, 114
- Lamborghini BlackSecondary0, 0, 0
- Lamborghini WhiteAccent255, 255, 255
Surfaces
Page, cards and dividers.- Lamborghini CharcoalBackground24, 24, 24
- Lamborghini GraphiteSurface35, 35, 35
- Lamborghini Steel GrayBorder68, 68, 68
Text
Three tiers of copy.- Lamborghini WhiteText255, 255, 255
- Lamborghini GoldSecondary text182, 162, 114
- Lamborghini SilverMuted text160, 160, 160
Semantic
Feedback and state colors.- Lamborghini Success GreenSuccess76, 175, 80
- Lamborghini Warning YellowWarning255, 193, 7
- Lamborghini Error RedError211, 47, 47
- Lamborghini Info BlueInfo25, 118, 210
Use Lamborghini's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
lamborghini-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #1976D2;
--error: #D32F2F;
--accent: #FFFFFF;
--border: #444444;
--primary: #B6A272;
--success: #4CAF50;
--surface: #232323;
--warning: #FFC107;
--secondary: #000000;
--text-muted: #A0A0A0;
--background: #181818;
--text-primary: #FFFFFF;
--text-secondary: #B6A272;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
17.8:1
Pass
Text on surface
Needs 4.5:1 for body text
15.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
7.1:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.3:1
Pass
Muted text on background
Needs 3:1 for large text
6.8:1
Pass
Muted text on surface
Needs 3:1 for large text
6.0:1
Pass
Lamborghini background, border and text colors
Lamborghini runs a dark interface, so these grays carry the layout: background, sidebar surfaces, dividers and three tiers of text. Click a value to copy it.
- Lamborghini CharcoalBackground
- HEX
- RGB
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- Lamborghini GraphiteSurface
- HEX
- RGB
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- Lamborghini Steel GrayBorder
- HEX
- RGB
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- Lamborghini WhiteText
- HEX
- RGB
- HSL
- Lamborghini GoldSecondary text
- HEX
- RGB
- HSL
- Lamborghini SilverMuted text
- HEX
- RGB
- HSL
About Lamborghini's colors
Lamborghini's palette uses a signature gold for prestige, contrasted with deep blacks and metallic grays for a modern, high-performance look. The limited use of color emphasizes exclusivity and clarity.
Gold contrasts with black for maximum visual impact.
White and gray tones provide balance and readability.
Accent colors are used sparingly for clarity and function.
Psychology
Gold conveys luxury, success, and exclusivity, while black adds power and sophistication. The restrained palette reinforces Lamborghini's elite brand status.
Evolution
Lamborghini's color palette has remained stable, with gold and black as core elements since the brand's inception. Minor adjustments have modernized the grays and UI tones for digital consistency.
Where Lamborghini uses each color
- Primary
Lamborghini Gold is used in the logo, key highlights, and select call-to-action elements.
- Secondary
Lamborghini Black dominates backgrounds, navigation bars, and vehicle liveries.
- Accent
Lamborghini White is used for text, icons, and to provide contrast in digital interfaces.
- Backgrounds
Lamborghini Charcoal and Graphite are used for website backgrounds, app screens, and showroom displays.
- Text
White is the primary text color, with gold for emphasis and silver for muted or secondary text.
- Semantic
Green, yellow, red, and blue are reserved for status indicators, notifications, and functional UI feedback.
Lamborghini color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Lamborghini primary color hex code is #B6A272. This gold is used in the logo and key brand elements.
Lamborghini Gold (#B6A272) is RGB(182, 162, 114) and CMYK(0, 11, 37, 29). Use these values for accurate reproduction in digital and print.
Lamborghini uses Charcoal (#181818), Graphite (#232323), and Steel Gray (#444444) for backgrounds, surfaces, and borders. These tones provide a sleek, modern backdrop for the gold and white accents.
Use Lamborghini Gold (#B6A272) for highlights and branding, with black and gray for backgrounds and structure. White and silver are reserved for text and icons to ensure legibility and contrast.
The secondary color is Lamborghini Black, #000000, and the accent is Lamborghini White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Lamborghini's colors consistently when it generates UI.
Make something in the spirit of Lamborghini
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.