Louis Vuitton color palette
FashionLouis Vuitton's color identity centers on its iconic deep brown and gold, reflecting luxury and heritage. The palette is understated, using rich neutrals and minimal accent colors for a timeless, elegant look.
louisvuitton.comLouis Vuitton colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- LV Monogram BrownPrimary77, 44, 16
- LV GoldSecondary191, 160, 90
- LV WhiteAccent255, 255, 255
Surfaces
Page, cards and dividers.- LV Light BeigeBackground245, 243, 238
- LV Pale TaupeSurface229, 225, 216
- LV Soft SandBorder211, 198, 179
Text
Three tiers of copy.- LV Text BrownText35, 25, 15
- LV Secondary BrownSecondary text110, 91, 59
- LV Muted TaupeMuted text168, 154, 135
Semantic
Feedback and state colors.- LV Olive GreenSuccess122, 139, 58
- LV AmberWarning201, 125, 26
- LV Brick RedError176, 74, 58
- LV Slate BlueInfo107, 122, 143
Use Louis Vuitton's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
louis-vuitton-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #6B7A8F;
--error: #B04A3A;
--accent: #FFFFFF;
--border: #D3C6B3;
--primary: #4D2C10;
--success: #7A8B3A;
--surface: #E5E1D8;
--warning: #C97D1A;
--secondary: #BFA05A;
--text-muted: #A89A87;
--background: #F5F3EE;
--text-primary: #23190F;
--text-secondary: #6E5B3B;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.6:1
Pass
Text on surface
Needs 4.5:1 for body text
13.2:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.9:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
5.0:1
Pass
Muted text on background
Needs 3:1 for large text
2.5:1
Fail
Muted text on surface
Needs 3:1 for large text
2.1:1
Fail
Louis Vuitton background, border and text colors
The quiet part of the Louis Vuitton palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- LV Light BeigeBackground
- HEX
- RGB
- HSL
- LV Pale TaupeSurface
- HEX
- RGB
- HSL
- LV Soft SandBorder
- HEX
- RGB
- HSL
- LV Text BrownText
- HEX
- RGB
- HSL
- LV Secondary BrownSecondary text
- HEX
- RGB
- HSL
- LV Muted TaupeMuted text
- HEX
- RGB
- HSL
About Louis Vuitton's colors
Louis Vuitton's palette is rooted in rich browns and golds, evoking tradition and exclusivity. The use of neutral tones supports a refined, luxurious brand presence.
Primary brown and gold are complementary, symbolizing heritage and luxury.
Neutrals unify the palette for a cohesive, understated look.
Accent white provides clarity and contrast for readability.
Psychology
Deep browns and golds convey trust, tradition, and opulence, reinforcing the brand's premium status. The neutral background and text tones create a sense of calm and timelessness.
Evolution
The Louis Vuitton color palette has remained largely unchanged, maintaining its signature brown and gold since its inception. Minor adjustments to neutrals have occurred for digital clarity, but the core colors are stable.
Where Louis Vuitton uses each color
- Primary
Used in the monogram pattern, logo, and key navigation elements on the website.
- Secondary
Appears in metallic finishes, packaging accents, and call-to-action buttons.
- Accent
Used for backgrounds, highlights, and negative space to enhance readability.
- Backgrounds
Applied to website backgrounds and product pages for a clean, premium feel.
- Text
Text colors are used for headings, body copy, and navigation to ensure legibility.
- Semantic
Success, warning, and error colors are reserved for notifications and system messages in digital interfaces.
Louis Vuitton color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Louis Vuitton primary brand color is LV Monogram Brown, hex code #4D2C10.
LV Monogram Brown (#4D2C10) is RGB(77, 44, 16) and CMYK(0, 43, 79, 70).
Louis Vuitton uses LV Light Beige (#F5F3EE), LV Pale Taupe (#E5E1D8), and LV Soft Sand (#D3C6B3) as its main neutral tones for backgrounds and surfaces.
Use LV Monogram Brown (#4D2C10) for logos and key elements, LV Gold (#BFA05A) for accents, and neutrals for backgrounds and surfaces to maintain brand consistency.
The secondary color is LV Gold, #BFA05A, and the accent is LV White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Louis Vuitton's colors consistently when it generates UI.
Make something in the spirit of Louis Vuitton
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.