Mango's brand color identity is defined by a minimalist, monochrome palette centered on black and white, reflecting its modern and timeless fashion ethos. The use of neutral grays and subtle accents supports a clean, editorial look across all touchpoints.
shop.mango.comClick any swatch to copy its hex. Hover for RGB and HSL.
Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #1976D2;
--error: #C62828;
--accent: #E5E5E5;
--border: #D9D9D9;
--primary: #000000;
--success: #2E7D32;
--surface: #F5F5F5;
--warning: #F9A825;
--secondary: #FFFFFF;
--text-muted: #A3A3A3;
--background: #FAFAFA;
--text-primary: #000000;
--text-secondary: #666666;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
20.1:1
Pass
Text on surface
Needs 4.5:1 for body text
19.3:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.5:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
5.3:1
Pass
Muted text on background
Needs 3:1 for large text
2.4:1
Fail
Muted text on surface
Needs 3:1 for large text
2.3:1
Fail
The quiet part of the Mango palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
Mango's palette uses a high-contrast black and white base, accented by subtle grays for depth and clarity. This supports a minimalist, editorial aesthetic that foregrounds product imagery.
Primary black contrasts with white for maximum legibility.
Grays provide hierarchy and separation in UI elements.
Accent colors are reserved for functional feedback (success, error, info).
The monochrome palette conveys sophistication, timelessness, and clarity, aligning with Mango's modern fashion positioning. Subtle accent colors reinforce trust and usability without distracting from the core brand experience.
Mango's color palette has remained stable, consistently using black and white as its foundation. Minor adjustments to gray tones have been made to improve digital accessibility and visual hierarchy.
Mango Black is used for the logo, main navigation text, and primary calls to action.
Mango White serves as the background for most pages and product photography.
Mango Light Gray is used for UI backgrounds, dividers, and subtle highlights.
Mango Off White and Pale Gray appear as page backgrounds and card surfaces.
Black and Medium Gray are used for primary and secondary text, while Muted Gray is used for placeholders and disabled states.
Success Green, Warning Yellow, Error Red, and Info Blue are used for system messages, alerts, and feedback states.
Hex codes, RGB values, neutrals and how to use the palette.
The official Mango brand color is black, with the hex code #000000.
Mango Black (#000000) is RGB(0, 0, 0) and CMYK(0, 0, 0, 100).
Mango uses several neutral tones including Light Gray (#E5E5E5), Pale Gray (#F5F5F5), Medium Gray (#666666), and Muted Gray (#A3A3A3) for backgrounds, borders, and text.
Use Mango Black and White for primary branding and navigation, with grays for UI structure and accent colors only for semantic feedback. Always maintain high contrast for readability and a clean, minimalist look.
The secondary color is Mango White, #FFFFFF, and the accent is Mango Light Gray, #E5E5E5. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Mango's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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