Moët & Chandon color palette
Food & DrinkMoët & Chandon's color identity centers on a refined gold paired with deep black and elegant neutrals, reflecting its luxury champagne heritage. The palette is understated, classic, and consistent across brand touchpoints.
moet.comMoët & Chandon colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Moët GoldPrimary229, 199, 122
- Moët BlackSecondary0, 0, 0
- Moët Champagne AccentAccent184, 155, 94
Surfaces
Page, cards and dividers.- Moët WhiteBackground255, 255, 255
- Moët CreamSurface246, 243, 235
- Moët Pale GoldBorder214, 201, 168
Text
Three tiers of copy.- Moët Black TextText0, 0, 0
- Moët Champagne TextSecondary text184, 155, 94
- Moët Muted TaupeMuted text122, 107, 79
Semantic
Feedback and state colors.- Moët Subtle OliveSuccess193, 179, 122
- Moët Gold WarningWarning229, 199, 122
- Moët Deep BurgundyError169, 68, 66
- Moët Champagne InfoInfo184, 155, 94
Use Moët & Chandon's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
moet-and-chandon-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #B89B5E;
--error: #A94442;
--accent: #B89B5E;
--border: #D6C9A8;
--primary: #E5C77A;
--success: #C1B37A;
--surface: #F6F3EB;
--warning: #E5C77A;
--secondary: #000000;
--text-muted: #7A6B4F;
--background: #FFFFFF;
--text-primary: #000000;
--text-secondary: #B89B5E;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
21.0:1
Pass
Text on surface
Needs 4.5:1 for body text
18.9:1
Pass
Secondary text on background
Needs 4.5:1 for body text
2.7:1
Fail
Secondary text on surface
Needs 4.5:1 for body text
2.4:1
Fail
Muted text on background
Needs 3:1 for large text
5.2:1
Pass
Muted text on surface
Needs 3:1 for large text
4.7:1
Pass
Moët & Chandon background, border and text colors
The quiet part of the Moët & Chandon palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Moët WhiteBackground
- HEX
- RGB
- HSL
- Moët CreamSurface
- HEX
- RGB
- HSL
- Moët Pale GoldBorder
- HEX
- RGB
- HSL
- Moët Black TextText
- HEX
- RGB
- HSL
- Moët Champagne TextSecondary text
- HEX
- RGB
- HSL
- Moët Muted TaupeMuted text
- HEX
- RGB
- HSL
About Moët & Chandon's colors
Moët & Chandon's palette is built on gold and black, evoking luxury, celebration, and timelessness. Neutral creams and taupes provide balance and sophistication.
Gold and black create a high-contrast, elegant pairing.
Neutrals soften the palette for readability and warmth.
Accent golds unify packaging and digital presence.
Psychology
Gold signifies prestige, success, and festivity, aligning with the brand's champagne heritage. Black adds authority and exclusivity, while creams and taupes evoke approachability.
Evolution
The Moët & Chandon palette has remained stable for decades, with gold and black as enduring anchors. Minor refinements have modernized the neutrals for digital clarity.
Where Moët & Chandon uses each color
- Primary
Moët Gold is used for logos, highlights, and key brand elements.
- Secondary
Moët Black appears in backgrounds, navigation bars, and typography.
- Accent
Moët Champagne Accent is featured in borders, icons, and packaging details.
- Backgrounds
Moët White and Moët Cream are used for website backgrounds and printed collateral.
- Text
Moët Black Text is standard for headings and body copy, with Champagne Text for highlights.
- Semantic
Moët Subtle Olive and Deep Burgundy are used for status indicators and alerts in digital interfaces.
Moët & Chandon color questions
Hex codes, RGB values, neutrals and how to use the palette.
The primary Moët & Chandon brand color is Moët Gold, hex code #E5C77A. This color is used prominently in the logo and key brand elements.
Moët Gold (#E5C77A) in RGB is 229, 199, 122. In CMYK, it is approximately 0, 13, 47, 10.
Moët & Chandon uses Moët Cream (#F6F3EB) and Moët Pale Gold (#D6C9A8) as its primary neutrals. These colors provide a soft, elegant background for digital and print materials.
Use Moët Gold (#E5C77A) for primary branding and highlights, with Moët Black (#000000) for text and backgrounds. Neutrals like Moët Cream (#F6F3EB) should be used for surfaces and supporting areas.
The secondary color is Moët Black, #000000, and the accent is Moët Champagne Accent, #B89B5E. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Moët & Chandon's colors consistently when it generates UI.
Make something in the spirit of Moët & Chandon
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.