Pagani color palette
AutomotivePagani's brand color identity centers on a sophisticated metallic blue, reflecting its focus on luxury and advanced automotive engineering. The palette uses deep, neutral grays and silvers to evoke exclusivity and high-performance craftsmanship.
pagani.comPagani colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Pagani BluePrimary26, 46, 73
- Pagani SilverSecondary167, 169, 172
- Pagani BronzeAccent198, 156, 109
Surfaces
Page, cards and dividers.- Pagani Carbon BlackBackground16, 18, 20
- Pagani GraphiteSurface35, 39, 42
- Pagani SteelBorder68, 71, 74
Text
Three tiers of copy.- Pagani WhiteText255, 255, 255
- Pagani Silver TextSecondary text167, 169, 172
- Pagani Muted GrayMuted text108, 111, 115
Semantic
Feedback and state colors.- Pagani Success GreenSuccess46, 204, 113
- Pagani Warning AmberWarning245, 176, 65
- Pagani Error RedError231, 76, 60
- Pagani Info BlueInfo52, 152, 219
Use Pagani's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
pagani-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #3498DB;
--error: #E74C3C;
--accent: #C69C6D;
--border: #44474A;
--primary: #1A2E49;
--success: #2ECC71;
--surface: #23272A;
--warning: #F5B041;
--secondary: #A7A9AC;
--text-muted: #6C6F73;
--background: #101214;
--text-primary: #FFFFFF;
--text-secondary: #A7A9AC;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
18.8:1
Pass
Text on surface
Needs 4.5:1 for body text
15.1:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.0:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.4:1
Pass
Muted text on background
Needs 3:1 for large text
3.7:1
Pass
Muted text on surface
Needs 3:1 for large text
3.0:1
Fail
Pagani gray, dark and neutral colors
Pagani runs a dark interface, so these grays carry the layout: background, sidebar surfaces, dividers and three tiers of text. Click a value to copy it.
- Pagani Carbon BlackBackground
- HEX
- RGB
- HSL
- Pagani GraphiteSurface
- HEX
- RGB
- HSL
- Pagani SteelBorder
- HEX
- RGB
- HSL
- Pagani WhiteText
- HEX
- RGB
- HSL
- Pagani Silver TextSecondary text
- HEX
- RGB
- HSL
- Pagani Muted GrayMuted text
- HEX
- RGB
- HSL
About Pagani's colors
Pagani's palette is anchored by deep blue and metallic tones, evoking luxury, technology, and Italian craftsmanship. The use of dark neutrals and silver accents reinforces a sense of exclusivity and precision.
Primary blue contrasts with metallic silver for visual hierarchy.
Accent bronze highlights details and special elements.
Neutral grays unify backgrounds and UI surfaces.
Psychology
The deep blue conveys trust, sophistication, and technical prowess, while silver and bronze accents suggest luxury and exclusivity. The dark neutrals create a dramatic, high-end atmosphere.
Evolution
Pagani's color palette has remained consistent, focusing on blue, silver, and carbon-inspired tones since the brand's inception. Minor adjustments have been made to accent colors to reflect new model launches and design trends.
Where Pagani uses each color
- Primary
Pagani Blue is used in the logo, website navigation, and key call-to-action buttons.
- Secondary
Pagani Silver appears in backgrounds, UI elements, and vehicle imagery.
- Accent
Pagani Bronze highlights special features, badges, and interactive elements.
- Backgrounds
Pagani Carbon Black is the main background color for web and digital interfaces.
- Text
Pagani White and Silver are used for primary and secondary text, ensuring readability on dark surfaces.
- Semantic
Success, warning, error, and info colors are used for notifications and status indicators in digital applications.
Pagani color questions
Hex codes, RGB values, neutrals and how to use the palette.
The primary Pagani brand color is Pagani Blue, hex code #1A2E49.
Pagani Blue (#1A2E49) is RGB(26, 46, 73). For print, its approximate CMYK is 64, 37, 0, 71.
Pagani uses Carbon Black (#101214), Graphite (#23272A), and Steel (#44474A) for backgrounds, surfaces, and borders, reflecting the brand's carbon fiber and metal materiality.
Use Pagani Blue for primary branding and actions, Silver and Bronze for accents, and dark neutrals for backgrounds and surfaces. Text should be white or silver for optimal contrast on dark backgrounds.
The secondary color is Pagani Silver, #A7A9AC, and the accent is Pagani Bronze, #C69C6D. Together with the primary they make up the three brand colors at the top of this page.
5 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Pagani's colors consistently when it generates UI.
Make something in the spirit of Pagani
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.