Prada color palette
FashionPrada's color identity is defined by its iconic black and white palette, emphasizing minimalism, sophistication, and timeless luxury. The brand uses black as its primary color, with white and subtle greys for contrast and clarity.
prada.comPrada colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Prada BlackPrimary0, 0, 0
- Prada WhiteSecondary255, 255, 255
- Prada Silver GreyAccent179, 179, 179
Surfaces
Page, cards and dividers.- Prada Light GreyBackground247, 247, 247
- Prada Pale GreySurface229, 229, 229
- Prada Border GreyBorder204, 204, 204
Text
Three tiers of copy.- Prada Black TextText0, 0, 0
- Prada Medium Grey TextSecondary text102, 102, 102
- Prada Muted Grey TextMuted text153, 153, 153
Semantic
Feedback and state colors.- Prada EmeraldSuccess0, 122, 94
- Prada GoldWarning229, 183, 0
- Prada RedError193, 39, 45
- Prada CharcoalInfo58, 58, 58
Use Prada's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
prada-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #3A3A3A;
--error: #C1272D;
--accent: #B3B3B3;
--border: #CCCCCC;
--primary: #000000;
--success: #007A5E;
--surface: #E5E5E5;
--warning: #E5B700;
--secondary: #FFFFFF;
--text-muted: #999999;
--background: #F7F7F7;
--text-primary: #000000;
--text-secondary: #666666;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
19.6:1
Pass
Text on surface
Needs 4.5:1 for body text
16.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.4:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
4.6:1
Pass
Muted text on background
Needs 3:1 for large text
2.7:1
Fail
Muted text on surface
Needs 3:1 for large text
2.3:1
Fail
Prada gray and neutral colors
The quiet part of the Prada palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Prada Light GreyBackground
- HEX
- RGB
- HSL
- Prada Pale GreySurface
- HEX
- RGB
- HSL
- Prada Border GreyBorder
- HEX
- RGB
- HSL
- Prada Black TextText
- HEX
- RGB
- HSL
- Prada Medium Grey TextSecondary text
- HEX
- RGB
- HSL
- Prada Muted Grey TextMuted text
- HEX
- RGB
- HSL
About Prada's colors
Prada's palette is rooted in stark monochrome, using black and white to communicate clarity and luxury. Subtle greys support the minimalist aesthetic and ensure visual hierarchy.
Black and white are used in high contrast for maximal legibility.
Greys bridge between black and white for UI and product details.
Accent colors are rare, reserved for functional or semantic cues.
Psychology
Black conveys authority, sophistication, and exclusivity, while white adds balance and modernity. Greys provide neutrality and reinforce the brand's understated approach.
Evolution
Prada's color palette has remained consistent, with black and white as core elements since its inception. Occasional accents like emerald or red are used sparingly for highlights or limited editions.
Where Prada uses each color
- Primary
Prada Black is used for the logo, navigation bar, and primary text.
- Secondary
Prada White is the main background for web pages and product displays.
- Accent
Prada Silver Grey appears in UI elements, dividers, and subtle highlights.
- Backgrounds
Prada Light Grey and Pale Grey are used for section backgrounds and overlays.
- Text
Black is used for headlines, with Medium Grey and Muted Grey for secondary and muted text.
- Semantic
Emerald, Gold, and Red are used for success, warning, and error states in forms or notifications.
Prada color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Prada brand color is black, with the hex code #000000.
Prada Black (#000000) in RGB is (0, 0, 0) and in CMYK is (0, 0, 0, 100).
Prada uses a range of greys such as Prada Silver Grey (#B3B3B3), Prada Light Grey (#F7F7F7), and Prada Pale Grey (#E5E5E5) for UI and backgrounds.
Use Prada Black (#000000) for primary elements and text, Prada White (#FFFFFF) for backgrounds, and greys for supporting UI. Accent and semantic colors should be used sparingly and only for functional highlights.
The secondary color is Prada White, #FFFFFF, and the accent is Prada Silver Grey, #B3B3B3. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Prada's colors consistently when it generates UI.
Make something in the spirit of Prada
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.