Pret A Manger's color identity is defined by its signature deep burgundy red, complemented by clean whites and muted grays. The palette is classic and instantly recognizable across its stores, packaging, and digital presence.
pret.co.ukClick any swatch to copy its hex. Hover for RGB and HSL.
Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #0071CE;
--error: #D0021B;
--accent: #B5B5B5;
--border: #D9D9D6;
--primary: #7A003C;
--success: #5BA300;
--surface: #EFEFEF;
--warning: #FFC20E;
--secondary: #FFFFFF;
--text-muted: #757575;
--background: #F8F8F8;
--text-primary: #231F20;
--text-secondary: #7A003C;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.3:1
Pass
Text on surface
Needs 4.5:1 for body text
14.2:1
Pass
Secondary text on background
Needs 4.5:1 for body text
10.4:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
9.6:1
Pass
Muted text on background
Needs 3:1 for large text
4.3:1
Pass
Muted text on surface
Needs 3:1 for large text
4.0:1
Pass
The quiet part of the Pret A Manger palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
Pret A Manger's palette is anchored by a rich burgundy, paired with white and subtle grays for clarity and warmth. The palette is minimal, supporting a clean and premium food experience.
Primary burgundy contrasts with white for high visibility.
Grays provide neutral backgrounds and surfaces.
Accent colors are used sparingly for clarity and feedback.
Burgundy conveys sophistication, warmth, and appetite, aligning with Pret's fresh food ethos. The use of white and gray communicates cleanliness and approachability.
Pret's color palette has remained consistent since its early years, with burgundy always at the core. Minor adjustments to gray tones have been made for digital clarity.
Used for the logo, key navigation elements, and main call-to-action buttons.
Applied to backgrounds, packaging, and in-store signage.
Utilized for UI highlights, icons, and subtle dividers.
Light gray backgrounds are used on digital interfaces and printed menus.
Charcoal is used for primary text, with burgundy for links and emphasis.
Green, yellow, red, and blue are used for status indicators and alerts in digital products.
Hex codes, RGB values, neutrals and how to use the palette.
The official Pret A Manger brand color is Pret Burgundy, with the hex code #7A003C.
Pret Burgundy (#7A003C) in RGB is 122, 0, 60. For CMYK, it is approximately 0, 100, 51, 52.
Pret uses several neutral grays, including Pret Silver Gray (#B5B5B5), Pret Light Gray (#F8F8F8), and Pret Pale Gray (#EFEFEF) for backgrounds and UI surfaces.
Pret Burgundy (#7A003C) should be dominant in branding and key actions, with whites and grays supporting for clarity. Accent and semantic colors are reserved for highlights and feedback elements.
The secondary color is Pret White, #FFFFFF, and the accent is Pret Silver Gray, #B5B5B5. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Pret A Manger's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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