Red Bull color palette
Food & DrinkRed Bull's color identity centers on a bold, energetic palette dominated by vibrant red and deep blue, supported by metallic silver and yellow accents. The brand's colors are instantly recognizable and consistently used across packaging, digital, and event materials.
redbull.comRed Bull colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Red Bull RedPrimary219, 10, 64
- Red Bull BlueSecondary0, 43, 127
- Red Bull YellowAccent243, 211, 18
Surfaces
Page, cards and dividers.- Red Bull Light GrayBackground245, 245, 245
- Red Bull SilverSurface230, 231, 232
- Red Bull Medium GrayBorder176, 178, 181
Text
Three tiers of copy.- Red Bull CharcoalText26, 26, 26
- Red Bull Dark GraySecondary text74, 74, 74
- Red Bull Muted GrayMuted text124, 124, 124
Semantic
Feedback and state colors.- Red Bull LimeSuccess141, 198, 63
- Red Bull AmberWarning255, 179, 0
- Red Bull Error RedError208, 2, 27
- Red Bull Info BlueInfo0, 114, 206
Use Red Bull's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
red-bull-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #0072CE;
--error: #D0021B;
--accent: #F3D312;
--border: #B0B2B5;
--primary: #DB0A40;
--success: #8DC63F;
--surface: #E6E7E8;
--warning: #FFB300;
--secondary: #002B7F;
--text-muted: #7C7C7C;
--background: #F5F5F5;
--text-primary: #1A1A1A;
--text-secondary: #4A4A4A;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
16.0:1
Pass
Text on surface
Needs 4.5:1 for body text
14.1:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.1:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
7.2:1
Pass
Muted text on background
Needs 3:1 for large text
3.8:1
Pass
Muted text on surface
Needs 3:1 for large text
3.4:1
Pass
Red Bull gray and neutral colors
The quiet part of the Red Bull palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Red Bull Light GrayBackground
- HEX
- RGB
- HSL
- Red Bull SilverSurface
- HEX
- RGB
- HSL
- Red Bull Medium GrayBorder
- HEX
- RGB
- HSL
- Red Bull CharcoalText
- HEX
- RGB
- HSL
- Red Bull Dark GraySecondary text
- HEX
- RGB
- HSL
- Red Bull Muted GrayMuted text
- HEX
- RGB
- HSL
About Red Bull's colors
Red Bull's palette is built on high-contrast, energetic colors that evoke excitement and vitality. The combination of red, blue, and yellow reflects the brand's dynamic and adventurous spirit.
Primary red and secondary blue create strong visual contrast.
Yellow accent highlights key elements and adds vibrancy.
Silver and grays provide balance and a premium, metallic feel.
Psychology
Red conveys energy, power, and action, aligning with Red Bull's brand promise. Blue adds trust and reliability, while yellow injects optimism and draws attention.
Evolution
Red Bull's core colors have remained stable since the brand's inception, ensuring strong recognition. Minor refinements to gray and silver tones have improved digital legibility and modernized the UI.
Where Red Bull uses each color
- Primary
Red Bull Red is used for logos, key calls-to-action, and product highlights.
- Secondary
Red Bull Blue appears in backgrounds, navigation bars, and packaging.
- Accent
Red Bull Yellow is reserved for highlights, energy flashes, and the bulls in the logo.
- Backgrounds
Red Bull Light Gray is used for website backgrounds and secondary UI surfaces.
- Text
Red Bull Charcoal and Dark Gray are used for primary and secondary text across digital and print.
- Semantic
Lime, Amber, Error Red, and Info Blue are used for status indicators and notifications in digital interfaces.
Red Bull color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Red Bull primary color hex code is #DB0A40. This vibrant red is central to the brand's identity.
Red Bull Red (#DB0A40) in RGB is (219, 10, 64) and in CMYK is approximately (0, 95, 71, 14). Always use the hex #DB0A40 for digital applications.
Red Bull uses a range of grays including Red Bull Light Gray (#F5F5F5), Silver (#E6E7E8), and Medium Gray (#B0B2B5) for backgrounds and borders. These neutrals provide balance and clarity in digital interfaces.
Always use Red Bull Red (#DB0A40) for primary branding and calls-to-action, with Blue (#002B7F) and Yellow (#F3D312) as supporting colors. Grays and silver should be used for backgrounds, surfaces, and text to maintain brand consistency.
The secondary color is Red Bull Blue, #002B7F, and the accent is Red Bull Yellow, #F3D312. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Red Bull's colors consistently when it generates UI.
Make something in the spirit of Red Bull
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.