Reddit Color Palette
SocialReddit's orangered color and the iconic Snoo mascot create a distinctive community-driven identity that balances internet culture irreverence with platform trustworthiness.
reddit.comReddit logo is a trademark of Reddit. Used for informational purposes.
Brand Colors
Reddit Orangered
primary
Reddit Blue
secondary
Reddit Accent
accent
Surfaces & Borders
Reddit White
background
Reddit Surface
surface
Reddit Border
border
Typography
Reddit Text
textPrimary
Reddit Secondary
textSecondary
Reddit Muted
textMuted
Semantic Colors
Reddit Green
success
Reddit Warning
warning
Reddit Error
error
Reddit Info
info
Accessibility
textPrimary / background
textPrimary / surface
textSecondary / background
textSecondary / surface
textMuted / background
textMuted / surface
Color Theory
Reddit's 'Orangered' — the platform's signature color — is a vibrant red-orange that's become inseparable from internet culture. Paired with a community-driven blue, it creates a two-color system that balances energy with trust.
- Orangered (#FF4500) and blue (#0079D3) form a warm-cool complementary pair
- The vivid orangered provides upvote energy, while blue handles links and trust elements
- Neutral grays create a content-first reading environment for text-heavy discussions
Color Psychology
Orangered is energetic, urgent, and attention-grabbing — perfect for a platform built on engagement and viral content. Blue adds the trust needed for a community platform handling sensitive discussions.
Evolution
Reddit's orangered has been the brand color since the site's earliest days. The 2023 redesign modernized the visual system while keeping orangered as the unmistakable anchor. The name 'orangered' itself became an inside joke in the community.
How Reddit Uses Color
Primary
Orangered (#FF4500) powers the upvote button, logo, and primary brand presence — it's the most clicked color on Reddit.
Secondary
Reddit Blue (#0079D3) handles links, subscribe buttons, and trust-related UI elements.
Accent
Orangered doubles as the accent color for CTAs and promotional elements.
Backgrounds
Clean, light backgrounds (#FFFFFF, #F6F7F8) create a paper-like reading experience for text-heavy content.
Typography
Near-black text (#1C1C1C) with standard gray hierarchy supports the dense, discussion-focused content.
Semantic
Green for success, orangered for errors/warnings (dual-purpose), and blue for informational states.
Agent integration
Use Reddit's Colors in Your Agent
Terminal
Copies full install command. Saves skill to .claude/skills/reddit/ — auto-detected on next run.
Included in the skill file
- 113 color roles — hex, HSL, and CSS variable names
- 2WCAG contrast rules for accessible pairings
- 3Auto-applies Reddit's palette when generating UI
Frequently Asked Questions
Create Something Inspired by Reddit
Generate a unique color palette inspired by Reddit's aesthetic using AI.