Ritz-Carlton color palette
TravelThe Ritz-Carlton color identity is defined by a classic, luxurious palette of deep black, rich gold, and refined neutrals, reflecting its legacy of elegance and sophistication. The brand's colors are used consistently across digital and print touchpoints to reinforce its premium positioning.
ritzcarlton.comRitz-Carlton colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Ritz-Carlton BlackPrimary0, 0, 0
- Ritz-Carlton GoldSecondary191, 161, 107
- Ritz-Carlton WhiteAccent255, 255, 255
Surfaces
Page, cards and dividers.- Ritz-Carlton Light GrayBackground245, 245, 245
- Ritz-Carlton Pale GraySurface229, 229, 229
- Ritz-Carlton Silver GrayBorder216, 216, 216
Text
Three tiers of copy.- Ritz-Carlton BlackText0, 0, 0
- Ritz-Carlton CharcoalSecondary text77, 77, 77
- Ritz-Carlton SlateMuted text122, 122, 122
Semantic
Feedback and state colors.- Ritz-Carlton Olive GreenSuccess75, 138, 16
- Ritz-Carlton AmberWarning201, 151, 26
- Ritz-Carlton CrimsonError176, 0, 32
- Ritz-Carlton Royal BlueInfo26, 93, 153
Use Ritz-Carlton's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
ritz-carlton-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #1A5D99;
--error: #B00020;
--accent: #FFFFFF;
--border: #D8D8D8;
--primary: #000000;
--success: #4B8A10;
--surface: #E5E5E5;
--warning: #C9971A;
--secondary: #BFA16B;
--text-muted: #7A7A7A;
--background: #F5F5F5;
--text-primary: #000000;
--text-secondary: #4D4D4D;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
19.3:1
Pass
Text on surface
Needs 4.5:1 for body text
16.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
7.8:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.7:1
Pass
Muted text on background
Needs 3:1 for large text
3.9:1
Pass
Muted text on surface
Needs 3:1 for large text
3.4:1
Pass
Ritz-Carlton gray and neutral colors
The quiet part of the Ritz-Carlton palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Ritz-Carlton Light GrayBackground
- HEX
- RGB
- HSL
- Ritz-Carlton Pale GraySurface
- HEX
- RGB
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- Ritz-Carlton Silver GrayBorder
- HEX
- RGB
- HSL
- Ritz-Carlton BlackText
- HEX
- RGB
- HSL
- Ritz-Carlton CharcoalSecondary text
- HEX
- RGB
- HSL
- Ritz-Carlton SlateMuted text
- HEX
- RGB
- HSL
About Ritz-Carlton's colors
Ritz-Carlton's palette is grounded in black and gold, conveying timeless luxury and exclusivity. The supporting neutrals and restrained accent colors ensure a refined, understated visual experience.
Black and gold create a high-contrast, premium look.
Neutrals balance the richness of the primary tones.
Accent colors are used sparingly for clarity and emphasis.
Psychology
Black communicates sophistication, authority, and exclusivity, while gold signals prestige and warmth. The neutral grays provide calmness and approachability, supporting the brand's welcoming yet elite image.
Evolution
The Ritz-Carlton palette has remained largely stable, with black and gold as enduring hallmarks. Recent digital updates have introduced lighter grays for modern UI clarity while preserving the brand's classic feel.
Where Ritz-Carlton uses each color
- Primary
Ritz-Carlton Black is used for navigation bars, headers, and primary brand marks.
- Secondary
Ritz-Carlton Gold appears in the logo, call-to-action buttons, and decorative accents.
- Accent
Ritz-Carlton White is used for backgrounds, negative space, and text contrast.
- Backgrounds
Light and pale grays are used for website backgrounds and content areas.
- Text
Black and charcoal are used for primary and secondary text, while slate is used for muted or disabled text.
- Semantic
Olive green, amber, crimson, and royal blue are reserved for status indicators, alerts, and notifications.
Ritz-Carlton color questions
Hex codes, RGB values, neutrals and how to use the palette.
The Ritz-Carlton primary color hex code is #000000, known as Ritz-Carlton Black. This color is central to the brand's identity.
The RGB value for Ritz-Carlton Black (#000000) is (0, 0, 0), and the CMYK equivalent is (0, 0, 0, 100).
Ritz-Carlton uses several grays, including Light Gray (#F5F5F5), Pale Gray (#E5E5E5), Silver Gray (#D8D8D8), Charcoal (#4D4D4D), and Slate (#7A7A7A). These tones support the brand's elegant and minimal UI.
Use Ritz-Carlton Black (#000000) and Gold (#BFA16B) for key brand elements and accents, with neutrals for backgrounds and text. Reserve semantic colors for functional UI elements like alerts and notifications.
The secondary color is Ritz-Carlton Gold, #BFA16B, and the accent is Ritz-Carlton White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Ritz-Carlton's colors consistently when it generates UI.
Make something in the spirit of Ritz-Carlton
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.