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Color Palette Generator

Complete brand color systems from a prompt or an image. Free, no signup, export to CSS, Tailwind, design tokens and AI agent configs.

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  1. Home
  2. /Brands
  3. /Food & Drink
  4. /Sweetgreen
Sweetgreen logo

Sweetgreen color palette

Food & Drink

Sweetgreen's color identity centers on a fresh, natural green paired with clean neutrals, reflecting its focus on healthy, plant-forward food. The palette is minimal, modern, and rooted in the brand's commitment to simplicity and sustainability.

sweetgreen.com

Sweetgreen colors

Click any swatch to copy its hex. Hover for RGB and HSL.

Brand colors

The colors people recognise.
  • Sweetgreen ForestPrimary
    26, 51, 23
  • Sweetgreen MintSecondary
    182, 216, 185
  • Sweetgreen Off-WhiteAccent
    247, 247, 242

Surfaces

Page, cards and dividers.
  • Sweetgreen WhiteBackground
    255, 255, 255
  • Sweetgreen Light GraySurface
    243, 243, 239
  • Sweetgreen Pale GreenBorder
    217, 227, 214

Text

Three tiers of copy.
  • Sweetgreen ForestText
    26, 51, 23
  • Sweetgreen OliveSecondary text
    75, 96, 67
  • Sweetgreen SageMuted text
    138, 154, 134

Semantic

Feedback and state colors.
  • Sweetgreen OliveSuccess
    75, 96, 67
  • Sweetgreen GoldWarning
    246, 194, 68
  • Sweetgreen TomatoError
    224, 90, 71
  • Sweetgreen MintInfo
    182, 216, 185

Use Sweetgreen's colors in your project

Pick a format, copy or download. Everything below is generated from the exact hex values above.

sweetgreen-palette-colors.css · Paste into your global stylesheet.
:root {
  --info: #B6D8B9;
  --error: #E05A47;
  --accent: #F7F7F2;
  --border: #D9E3D6;
  --primary: #1A3317;
  --success: #4B6043;
  --surface: #F3F3EF;
  --warning: #F6C244;
  --secondary: #B6D8B9;
  --text-muted: #8A9A86;
  --background: #FFFFFF;
  --text-primary: #1A3317;
  --text-secondary: #4B6043;
}

Contrast and accessibility

Every text tone tested against every surface, per WCAG 2.1.

4 of 6 pass AA
  • Aa

    Text on background

    Needs 4.5:1 for body text

    13.7:1

    Pass

  • Aa

    Text on surface

    Needs 4.5:1 for body text

    12.3:1

    Pass

  • Aa

    Secondary text on background

    Needs 4.5:1 for body text

    6.9:1

    Pass

  • Aa

    Secondary text on surface

    Needs 4.5:1 for body text

    6.2:1

    Pass

  • Aa

    Muted text on background

    Needs 3:1 for large text

    3.0:1

    Fail

  • Aa

    Muted text on surface

    Needs 3:1 for large text

    2.7:1

    Fail

Sweetgreen background, border and text colors

The quiet part of the Sweetgreen palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.

  • Sweetgreen WhiteBackground
    HEX
    RGB
    HSL
  • Sweetgreen Light GraySurface
    HEX
    RGB
    HSL
  • Sweetgreen Pale GreenBorder
    HEX
    RGB
    HSL
  • Sweetgreen ForestText
    HEX
    RGB
    HSL
  • Sweetgreen OliveSecondary text
    HEX
    RGB
    HSL
  • Sweetgreen SageMuted text
    HEX
    RGB
    HSL

About Sweetgreen's colors

Sweetgreen's palette is inspired by nature, with green as the dominant hue to evoke freshness and health. Neutral tones support a clean, approachable visual experience.

  • Primary green is complemented by muted greens and soft neutrals.

  • Accent and surface colors provide contrast for legibility.

  • Semantic colors (success, warning, error) are distinct but harmonize with the natural palette.

Psychology

Green communicates health, growth, and sustainability, aligning with Sweetgreen's brand values. The use of soft neutrals creates a calming, trustworthy environment.

Evolution

Sweetgreen's palette has remained consistent, with minor refinements to green and neutral tones for digital clarity. The brand has always prioritized a minimal, nature-inspired color system.

Where Sweetgreen uses each color

  • Primary

    Used for logo, navigation bar, and key call-to-action buttons.

  • Secondary

    Appears in highlights, secondary buttons, and backgrounds.

  • Accent

    Used for backgrounds, overlays, and subtle UI elements.

  • Backgrounds

    White and light gray are used for main backgrounds and content areas.

  • Text

    Forest green and olive are used for headings and body text, with sage for muted or disabled text.

  • Semantic

    Gold, tomato, and mint indicate status messages such as warnings, errors, and informational alerts.

Sweetgreen color questions

Hex codes, RGB values, neutrals and how to use the palette.

The official Sweetgreen brand color is #1A3317, known as Sweetgreen Forest. This is used as the primary green across brand assets.

Sweetgreen Forest (#1A3317) is RGB(26, 51, 23). For print, its approximate CMYK is (49, 0, 55, 80).

Sweetgreen uses #F3F3EF (Sweetgreen Light Gray) and #F7F7F2 (Sweetgreen Off-White) as its main neutrals for backgrounds and surfaces.

Use Sweetgreen Forest (#1A3317) for primary actions and text, with supporting greens and neutrals for backgrounds and UI elements. Semantic colors like Sweetgreen Gold (#F6C244) and Tomato (#E05A47) are reserved for status and alerts.

The secondary color is Sweetgreen Mint, #B6D8B9, and the accent is Sweetgreen Off-White, #F7F7F2. Together with the primary they make up the three brand colors at the top of this page.

4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.

Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.

Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Sweetgreen's colors consistently when it generates UI.

Make something in the spirit of Sweetgreen

Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.

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