Tim Hortons uses a bold, instantly recognizable red as its primary brand color, complemented by warm neutrals and deep browns reflecting its coffee heritage. The palette is consistent across retail, packaging, and digital experiences.
timhortons.caClick any swatch to copy its hex. Hover for RGB and HSL.
Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #0076A8;
--error: #D7263D;
--accent: #FFD100;
--border: #D1BFA3;
--primary: #C8102E;
--success: #6C9A1F;
--surface: #F5EBDD;
--warning: #FFB300;
--secondary: #8A1538;
--text-muted: #A89F91;
--background: #FFF8F2;
--text-primary: #231F20;
--text-secondary: #5A4632;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.5:1
Pass
Text on surface
Needs 4.5:1 for body text
13.8:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.5:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
7.6:1
Pass
Muted text on background
Needs 3:1 for large text
2.5:1
Fail
Muted text on surface
Needs 3:1 for large text
2.2:1
Fail
The quiet part of the Tim Hortons palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
Tim Hortons' color system is rooted in a rich red, symbolizing warmth and hospitality, with supporting neutrals and browns that evoke coffee and comfort. The palette is designed for strong brand recognition and accessibility.
Primary red is complemented by deep burgundy for depth.
Warm gold and cream provide contrast and highlight.
Neutrals and browns ground the palette and enhance legibility.
Red conveys energy, warmth, and approachability, aligning with the brand's Canadian heritage. Browns and creams evoke comfort and the coffeehouse environment.
The core red has remained consistent since the brand's inception, ensuring strong recognition. Supporting tones have been refined for digital use, but the overall palette has stayed stable.
Tim Hortons Red is used for logos, headers, and primary buttons.
Tim Hortons Burgundy appears in backgrounds, banners, and secondary buttons.
Tim Hortons Gold is used for highlights, callouts, and promotional elements.
Tim Hortons Cream and Light Beige are used for website and app backgrounds.
Coffee Black and Mocha are used for primary and secondary text, with Latte for muted or disabled states.
Fresh Green, Maple, Error Red, and Blue are used for status messages, alerts, and informational banners.
Hex codes, RGB values, neutrals and how to use the palette.
The official Tim Hortons brand red is #C8102E. This color is used prominently in the logo and across digital and print assets.
Tim Hortons Red (#C8102E) in RGB is (200, 16, 46) and in CMYK is (0, 92, 77, 22). Use these values for accurate reproduction in print and digital.
Tim Hortons uses Coffee Black (#231F20) for primary text and Mocha (#5A4632) for secondary text. Cream (#FFF8F2) and Light Beige (#F5EBDD) are used for backgrounds.
Use Tim Hortons Red (#C8102E) for primary actions and branding, with supporting colors for backgrounds, accents, and semantic states. Always maintain sufficient contrast for accessibility.
The secondary color is Tim Hortons Burgundy, #8A1538, and the accent is Tim Hortons Gold, #FFD100. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Tim Hortons's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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