Xero's color identity centers on a distinctive light blue, complemented by a clean, minimal palette of neutrals and subtle accents. The system prioritizes clarity and approachability across its SaaS platform and communications.
xero.comClick any swatch to copy its hex. Hover for RGB and HSL.
Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #13B5EA;
--error: #E94F4F;
--accent: #00C2B2;
--border: #E5E9ED;
--primary: #13B5EA;
--success: #00B386;
--surface: #FFFFFF;
--warning: #FFB700;
--secondary: #0094C6;
--text-muted: #B3BDC5;
--background: #F7FAFC;
--text-primary: #1A1A1A;
--text-secondary: #6B7A89;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
16.6:1
Pass
Text on surface
Needs 4.5:1 for body text
17.4:1
Pass
Secondary text on background
Needs 4.5:1 for body text
4.2:1
Fail
Secondary text on surface
Needs 4.5:1 for body text
4.4:1
Fail
Muted text on background
Needs 3:1 for large text
1.8:1
Fail
Muted text on surface
Needs 3:1 for large text
1.9:1
Fail
The quiet part of the Xero palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
Xero's palette is built around a signature blue, supported by cool neutrals and functional accent colors. The scheme is designed for clarity, accessibility, and a modern SaaS aesthetic.
Primary blue is complemented by teal and aqua for visual hierarchy.
Neutrals provide contrast for text and UI surfaces.
Semantic colors (green, yellow, red) are reserved for status and feedback.
The blue tones convey trust, reliability, and calm, aligning with Xero's financial software positioning. Neutrals and accent colors support a sense of simplicity and approachability.
Xero's palette has remained consistent since its early brand refresh, with only minor adjustments to neutral tones for better accessibility. The focus has always been on maintaining a clean, blue-centric identity.
Used for main navigation bars, key buttons, and brand highlights across the website and app.
Appears in secondary buttons, links, and subtle UI elements.
Used for notifications, highlights, and interactive elements requiring emphasis.
Applied to app screens, dashboard backgrounds, and large content areas.
Charcoal and slate are used for primary and secondary text throughout the UI.
Success, warning, and error colors are used for status badges, alerts, and validation messages.
Hex codes, RGB values, neutrals and how to use the palette.
The official Xero primary color is #13B5EA. This blue is used across all major brand touchpoints.
Xero Blue (#13B5EA) is RGB(19, 181, 234) and CMYK(92, 11, 0, 8). These values ensure consistent reproduction in digital and print.
Xero uses #F7FAFC (Xero Cloud) for backgrounds, #E5E9ED (Xero Silver) for borders, and #1A1A1A (Xero Charcoal) for primary text. These neutrals provide clarity and accessibility.
Use Xero Blue (#13B5EA) for primary actions and highlights, with neutrals for backgrounds and text. Semantic colors are reserved for status and feedback elements only.
The secondary color is Xero Teal, #0094C6, and the accent is Xero Aqua, #00C2B2. Together with the primary they make up the three brand colors at the top of this page.
2 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Xero's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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