Armani color palette
FashionArmani's brand color identity is defined by a refined, minimalist palette centered around deep black and sophisticated neutrals, reflecting its luxury fashion heritage. The palette emphasizes timeless elegance and understated sophistication.
armani.comArmani colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Armani BlackPrimary0, 0, 0
- Armani Silver GraySecondary166, 166, 166
- Armani GoldAccent194, 178, 128
Surfaces
Page, cards and dividers.- Armani Light GrayBackground245, 245, 245
- Armani Pale GraySurface229, 229, 229
- Armani Border GrayBorder209, 209, 209
Text
Three tiers of copy.- Armani Text BlackText0, 0, 0
- Armani CharcoalSecondary text77, 77, 77
- Armani Muted GrayMuted text140, 140, 140
Semantic
Feedback and state colors.- Armani OliveSuccess107, 142, 35
- Armani BronzeWarning184, 134, 11
- Armani CrimsonError178, 34, 34
- Armani Steel BlueInfo70, 130, 180
Use Armani's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
armani-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #4682B4;
--error: #B22222;
--accent: #C2B280;
--border: #D1D1D1;
--primary: #000000;
--success: #6B8E23;
--surface: #E5E5E5;
--warning: #B8860B;
--secondary: #A6A6A6;
--text-muted: #8C8C8C;
--background: #F5F5F5;
--text-primary: #000000;
--text-secondary: #4D4D4D;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
19.3:1
Pass
Text on surface
Needs 4.5:1 for body text
16.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
7.8:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.7:1
Pass
Muted text on background
Needs 3:1 for large text
3.1:1
Pass
Muted text on surface
Needs 3:1 for large text
2.7:1
Fail
Armani gray and neutral colors
The quiet part of the Armani palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Armani Light GrayBackground
- HEX
- RGB
- HSL
- Armani Pale GraySurface
- HEX
- RGB
- HSL
- Armani Border GrayBorder
- HEX
- RGB
- HSL
- Armani Text BlackText
- HEX
- RGB
- HSL
- Armani CharcoalSecondary text
- HEX
- RGB
- HSL
- Armani Muted GrayMuted text
- HEX
- RGB
- HSL
About Armani's colors
Armani's color system is rooted in a monochromatic and neutral scheme, with black as the dominant hue complemented by subtle metallics and grays. This approach communicates luxury, timelessness, and discretion.
Primary black is paired with silver gray for contrast.
Gold accent is used sparingly for highlights.
Neutral grays unify backgrounds and surfaces.
Psychology
Black conveys sophistication, authority, and exclusivity, aligning with Armani's brand values. The restrained use of metallics and neutrals adds a sense of calm and timelessness.
Evolution
Armani's palette has remained consistent over decades, always emphasizing black and neutrals. Occasional metallic accents have been introduced for limited collections and digital interfaces.
Where Armani uses each color
- Primary
Armani Black is used for logos, navigation bars, and main headings.
- Secondary
Armani Silver Gray appears in backgrounds, secondary buttons, and UI dividers.
- Accent
Armani Gold is reserved for limited-edition packaging, highlights, and call-to-action elements.
- Backgrounds
Armani Light Gray and Pale Gray are used for website and app backgrounds.
- Text
Text colors include Armani Black for primary, Charcoal for secondary, and Muted Gray for less prominent information.
- Semantic
Olive, Bronze, Crimson, and Steel Blue are used for status indicators and alerts in digital interfaces.
Armani color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Armani brand color hex code is #000000, known as Armani Black.
Armani Black (#000000) has an RGB value of 0, 0, 0 and a CMYK value of 0, 0, 0, 100.
Armani uses several neutral tones including Armani Silver Gray (#A6A6A6), Light Gray (#F5F5F5), and Pale Gray (#E5E5E5) throughout its website and digital products.
Armani Black (#000000) should dominate primary elements, with grays for backgrounds and gold accents used sparingly for emphasis. Always maintain a minimalist, high-contrast look to reflect the brand's luxury positioning.
The secondary color is Armani Silver Gray, #A6A6A6, and the accent is Armani Gold, #C2B280. Together with the primary they make up the three brand colors at the top of this page.
5 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Armani's colors consistently when it generates UI.
Make something in the spirit of Armani
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.