Cadillac color palette
AutomotiveCadillac's color identity is defined by a sophisticated palette centered on deep black, metallic gold, and refined neutrals, reflecting luxury and modernity. The brand uses these colors consistently across its digital and physical touchpoints.
cadillac.comCadillac colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Cadillac BlackPrimary0, 0, 0
- Cadillac GoldSecondary180, 151, 90
- Cadillac SilverAccent176, 183, 188
Surfaces
Page, cards and dividers.- Cadillac Light GrayBackground245, 245, 245
- Cadillac WhiteSurface255, 255, 255
- Cadillac Soft GrayBorder209, 211, 212
Text
Three tiers of copy.- Cadillac Black TextText0, 0, 0
- Cadillac CharcoalSecondary text75, 75, 75
- Cadillac Muted GrayMuted text122, 122, 122
Semantic
Feedback and state colors.- Cadillac Success GreenSuccess75, 174, 79
- Cadillac Warning GoldWarning232, 177, 60
- Cadillac Error RedError193, 39, 45
- Cadillac Info BlueInfo58, 109, 174
Use Cadillac's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
cadillac-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #3A6DAE;
--error: #C1272D;
--accent: #B0B7BC;
--border: #D1D3D4;
--primary: #000000;
--success: #4BAE4F;
--surface: #FFFFFF;
--warning: #E8B13C;
--secondary: #B4975A;
--text-muted: #7A7A7A;
--background: #F5F5F5;
--text-primary: #000000;
--text-secondary: #4B4B4B;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
19.3:1
Pass
Text on surface
Needs 4.5:1 for body text
21.0:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.0:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
8.7:1
Pass
Muted text on background
Needs 3:1 for large text
3.9:1
Pass
Muted text on surface
Needs 3:1 for large text
4.3:1
Pass
Cadillac gray and neutral colors
The quiet part of the Cadillac palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Cadillac Light GrayBackground
- HEX
- RGB
- HSL
- Cadillac WhiteSurface
- HEX
- RGB
- HSL
- Cadillac Soft GrayBorder
- HEX
- RGB
- HSL
- Cadillac Black TextText
- HEX
- RGB
- HSL
- Cadillac CharcoalSecondary text
- HEX
- RGB
- HSL
- Cadillac Muted GrayMuted text
- HEX
- RGB
- HSL
About Cadillac's colors
Cadillac's palette is rooted in classic luxury, using black and gold to convey prestige and timelessness. Neutrals and metallics support a modern, high-end visual experience.
Black and gold provide strong contrast and visual hierarchy.
Silver and gray tones offer balance and refinement.
Accent colors are used sparingly for clarity and emphasis.
Psychology
Black and gold evoke sophistication, exclusivity, and premium quality. The restrained use of color supports Cadillac's image as a luxury automotive brand.
Evolution
Cadillac's core palette has remained stable, with black and gold as signature colors for decades. Recent digital applications have introduced lighter grays and silvers for UI clarity.
Where Cadillac uses each color
- Primary
Cadillac Black is used for navigation bars, logos, and key brand elements.
- Secondary
Cadillac Gold appears in emblems, highlights, and select call-to-action buttons.
- Accent
Cadillac Silver is used for UI accents, dividers, and subtle highlights.
- Backgrounds
Cadillac Light Gray and White are used for page backgrounds and content areas.
- Text
Black and Charcoal are used for primary and secondary text, with Muted Gray for less prominent information.
- Semantic
Success Green, Warning Gold, Error Red, and Info Blue are used for status indicators and notifications.
Cadillac color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Cadillac primary color hex code is #000000. This black is used across logos and navigation.
Cadillac Black (#000000) is RGB(0, 0, 0) and CMYK(0, 0, 0, 100). It is a pure, deep black.
Cadillac uses a range of grays including Cadillac Light Gray (#F5F5F5), Soft Gray (#D1D3D4), and Charcoal (#4B4B4B). These provide clarity and balance in digital interfaces.
Use Cadillac Black (#000000) for primary elements, Gold (#B4975A) for highlights, and Silver (#B0B7BC) for accents. Neutrals and semantic colors support readability and accessibility.
The secondary color is Cadillac Gold, #B4975A, and the accent is Cadillac Silver, #B0B7BC. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Cadillac's colors consistently when it generates UI.
Make something in the spirit of Cadillac
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.