Lincoln color palette
AutomotiveLincoln's color identity is defined by a refined black and metallic silver palette, reflecting luxury and sophistication. The brand uses deep neutrals and subtle metallics to convey elegance and timelessness.
lincoln.comLincoln colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Lincoln BlackPrimary16, 24, 32
- Lincoln SilverSecondary167, 168, 170
- Lincoln MetallicAccent192, 192, 192
Surfaces
Page, cards and dividers.- Lincoln Light GrayBackground245, 245, 245
- Lincoln WhiteSurface255, 255, 255
- Lincoln Border GrayBorder209, 211, 212
Text
Three tiers of copy.- Lincoln Black TextText16, 24, 32
- Lincoln Gray TextSecondary text109, 110, 113
- Lincoln Muted SilverMuted text167, 168, 170
Semantic
Feedback and state colors.- Lincoln Success GreenSuccess90, 125, 90
- Lincoln Warning GoldWarning184, 155, 94
- Lincoln Error RedError169, 68, 66
- Lincoln Info BlueInfo58, 110, 165
Use Lincoln's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
lincoln-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #3A6EA5;
--error: #A94442;
--accent: #C0C0C0;
--border: #D1D3D4;
--primary: #101820;
--success: #5A7D5A;
--surface: #FFFFFF;
--warning: #B89B5E;
--secondary: #A7A8AA;
--text-muted: #A7A8AA;
--background: #F5F5F5;
--text-primary: #101820;
--text-secondary: #6D6E71;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
16.4:1
Pass
Text on surface
Needs 4.5:1 for body text
17.9:1
Pass
Secondary text on background
Needs 4.5:1 for body text
4.7:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
5.1:1
Pass
Muted text on background
Needs 3:1 for large text
2.2:1
Fail
Muted text on surface
Needs 3:1 for large text
2.4:1
Fail
Lincoln background, border and text colors
The quiet part of the Lincoln palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Lincoln Light GrayBackground
- HEX
- RGB
- HSL
- Lincoln WhiteSurface
- HEX
- RGB
- HSL
- Lincoln Border GrayBorder
- HEX
- RGB
- HSL
- Lincoln Black TextText
- HEX
- RGB
- HSL
- Lincoln Gray TextSecondary text
- HEX
- RGB
- HSL
- Lincoln Muted SilverMuted text
- HEX
- RGB
- HSL
About Lincoln's colors
Lincoln's palette is built around deep black and cool metallics, emphasizing luxury and clarity. The restrained use of color supports a premium, timeless brand image.
Primary black anchors the palette and is balanced by metallic silvers.
Neutral grays provide depth and separation in UI elements.
Accent metallics highlight key features without overpowering the core identity.
Psychology
Black and silver evoke sophistication, exclusivity, and trust. The neutral tones create a calm, understated environment that appeals to luxury consumers.
Evolution
Lincoln's palette has remained consistent, with black and silver as its foundation. Minor adjustments have modernized the metallics, but the core has been stable for decades.
Where Lincoln uses each color
- Primary
Lincoln Black is used for the logo, navigation bars, and key headers.
- Secondary
Lincoln Silver appears in secondary buttons, iconography, and highlights.
- Accent
Lincoln Metallic is used for subtle accents and hover states.
- Backgrounds
Lincoln Light Gray and White are used for backgrounds and content areas.
- Text
Lincoln Black Text and Gray Text are used for primary and secondary copy.
- Semantic
Success Green, Warning Gold, Error Red, and Info Blue are reserved for status messages and alerts in digital interfaces.
Lincoln color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Lincoln brand color is Lincoln Black, hex code #101820. This color is used for the logo and primary brand elements.
Lincoln Black (#101820) is RGB(16, 24, 32) and CMYK(50, 25, 0, 87). These values ensure color consistency across print and digital media.
Lincoln uses a range of grays including Lincoln Silver (#A7A8AA), Border Gray (#D1D3D4), and Light Gray (#F5F5F5) for backgrounds and interface elements. These neutrals support the brand's premium look.
Lincoln Black (#101820) should dominate primary navigation and branding, with silvers and metallics for accents. Use semantic colors only for alerts and status indications to maintain a refined appearance.
The secondary color is Lincoln Silver, #A7A8AA, and the accent is Lincoln Metallic, #C0C0C0. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Lincoln's colors consistently when it generates UI.
Make something in the spirit of Lincoln
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.