Dove color palette
FashionDove's color identity is defined by its signature deep blue and gold, conveying purity and premium quality. The palette is clean, understated, and consistently used across packaging and digital assets.
dove.comDove colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Dove BluePrimary0, 53, 128
- Dove GoldSecondary203, 160, 82
- Dove WhiteAccent255, 255, 255
Surfaces
Page, cards and dividers.- Dove Light GrayBackground249, 249, 249
- Dove Surface WhiteSurface255, 255, 255
- Dove Soft BorderBorder229, 229, 229
Text
Three tiers of copy.- Dove CharcoalText34, 34, 34
- Dove Medium GraySecondary text102, 102, 102
- Dove Muted GrayMuted text165, 165, 165
Semantic
Feedback and state colors.- Dove GreenSuccess75, 170, 80
- Dove YellowWarning245, 192, 78
- Dove RedError217, 79, 79
- Dove Info BlueInfo58, 110, 165
Use Dove's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
dove-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #3A6EA5;
--error: #D94F4F;
--accent: #FFFFFF;
--border: #E5E5E5;
--primary: #003580;
--success: #4BAA50;
--surface: #FFFFFF;
--warning: #F5C04E;
--secondary: #CBA052;
--text-muted: #A5A5A5;
--background: #F9F9F9;
--text-primary: #222222;
--text-secondary: #666666;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.1:1
Pass
Text on surface
Needs 4.5:1 for body text
15.9:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.5:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
5.7:1
Pass
Muted text on background
Needs 3:1 for large text
2.3:1
Fail
Muted text on surface
Needs 3:1 for large text
2.5:1
Fail
Dove gray and neutral colors
The quiet part of the Dove palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Dove Light GrayBackground
- HEX
- RGB
- HSL
- Dove Surface WhiteSurface
- HEX
- RGB
- HSL
- Dove Soft BorderBorder
- HEX
- RGB
- HSL
- Dove CharcoalText
- HEX
- RGB
- HSL
- Dove Medium GraySecondary text
- HEX
- RGB
- HSL
- Dove Muted GrayMuted text
- HEX
- RGB
- HSL
About Dove's colors
Dove's palette is based on a harmonious combination of deep blue and gold, paired with clean whites and subtle grays. This creates a sense of trust, softness, and elegance.
Blue and gold are complementary, balancing warmth and coolness.
White and light gray provide a neutral, clean canvas.
Accent colors are used sparingly for clarity and emphasis.
Psychology
The deep blue evokes trust, reliability, and calm, while gold adds a touch of luxury and warmth. The overall effect is gentle and approachable, aligning with Dove's brand values.
Evolution
Dove's core blue and gold have remained consistent for decades, reinforcing brand recognition. Minor adjustments to gray tones and white backgrounds have modernized the palette for digital use.
Where Dove uses each color
- Primary
Dove Blue is used for logos, navigation bars, and key call-to-action elements.
- Secondary
Dove Gold appears in the dove icon, highlights, and select packaging details.
- Accent
Dove White is the dominant background on packaging, web, and print.
- Backgrounds
Dove Light Gray is used for page backgrounds and subtle UI sections.
- Text
Dove Charcoal and Dove Medium Gray are used for primary and secondary text across all digital and print materials.
- Semantic
Dove Green, Yellow, Red, and Info Blue are reserved for status indicators, alerts, and informational messages in digital interfaces.
Dove color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Dove brand blue is #003580. This color is used for the logo and key brand elements.
Dove Blue (#003580) in RGB is (0, 53, 128). In CMYK, it is approximately (100, 59, 0, 50).
Dove uses Dove Light Gray (#F9F9F9) for backgrounds and Dove Charcoal (#222222) for primary text, ensuring clarity and a soft, clean look.
Dove Blue (#003580) should be the dominant color, with Dove Gold (#CBA052) and Dove White (#FFFFFF) as accents. Neutrals and semantic colors support UI clarity and accessibility.
The secondary color is Dove Gold, #CBA052, and the accent is Dove White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Dove's colors consistently when it generates UI.
Make something in the spirit of Dove
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.