FIFA's brand color system is anchored by a distinctive blue, supported by gold, white, and a range of neutral grays. The palette reflects professionalism, prestige, and global unity in football.
fifa.comClick any swatch to copy its hex. Hover for RGB and HSL.
Pick a format, copy or download. Everything below is generated from the exact hex values above.
:root {
--info: #3B9AE1;
--error: #D7263D;
--accent: #FFFFFF;
--border: #C5CCD6;
--primary: #326295;
--success: #2E8B57;
--surface: #E9ECEF;
--warning: #F7B500;
--secondary: #E6B012;
--text-muted: #8A99A8;
--background: #F5F6FA;
--text-primary: #1A1A1A;
--text-secondary: #4C5A69;
}Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
16.1:1
Pass
Text on surface
Needs 4.5:1 for body text
14.7:1
Pass
Secondary text on background
Needs 4.5:1 for body text
6.5:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.0:1
Pass
Muted text on background
Needs 3:1 for large text
2.7:1
Fail
Muted text on surface
Needs 3:1 for large text
2.5:1
Fail
The quiet part of the FIFA palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
FIFA's color palette is built around a strong blue and gold pairing, complemented by white and neutral grays for clarity and accessibility. The system is designed for high visibility and a sense of global prestige.
Primary blue and gold create a prestigious, official look.
White and light grays provide clean backgrounds for content.
Accent and semantic colors support clarity in digital interfaces.
Blue conveys trust, authority, and unity, aligning with FIFA's global leadership in football. Gold adds a sense of achievement and excellence.
FIFA's core palette has remained consistent for decades, with blue and gold as signature colors. Recent digital updates introduced more nuanced grays and semantic colors for modern UI needs.
FIFA Blue is used for navigation bars, headers, and key brand elements.
FIFA Gold appears in logos, medals, and highlight graphics.
FIFA White is used for backgrounds, text, and contrast elements.
FIFA Light Gray and Surface Gray are used for page backgrounds and card surfaces.
FIFA Charcoal and Slate are used for primary and secondary text across digital and print.
Success Green, Warning Yellow, Error Red, and Info Blue are used for alerts, notifications, and status indicators.
Hex codes, RGB values, neutrals and how to use the palette.
The official FIFA primary color is FIFA Blue, with the hex code #326295.
FIFA Blue (#326295) is RGB(50, 98, 149) and CMYK(66, 34, 0, 42).
FIFA uses Light Gray (#F5F6FA), Surface Gray (#E9ECEF), Border Gray (#C5CCD6), and Muted Gray (#8A99A8) for backgrounds and UI elements.
Use FIFA Blue (#326295) for primary branding and navigation, Gold (#E6B012) for highlights, and neutrals for backgrounds and text to maintain brand consistency.
The secondary color is FIFA Gold, #E6B012, and the accent is FIFA White, #FFFFFF. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies FIFA's colors consistently when it generates UI.
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.
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