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Color Palette Generator

Complete brand color systems from a prompt or an image. Free, no signup, export to CSS, Tailwind, design tokens and AI agent configs.

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  4. /UEFA
UEFA logo

UEFA color palette

Sports

UEFA's color identity is defined by a distinctive deep blue primary, complemented by white, silver, and accent reds, reflecting its pan-European football heritage. The palette is used consistently across digital, print, and event branding.

uefa.com

UEFA colors

Click any swatch to copy its hex. Hover for RGB and HSL.

Brand colors

The colors people recognise.
  • UEFA BluePrimary
    27, 58, 104
  • UEFA WhiteSecondary
    255, 255, 255
  • UEFA RedAccent
    228, 27, 35

Surfaces

Page, cards and dividers.
  • UEFA Light GrayBackground
    245, 246, 250
  • UEFA Surface GraySurface
    229, 232, 237
  • UEFA Border GrayBorder
    192, 198, 209

Text

Three tiers of copy.
  • UEFA Blue TextText
    27, 58, 104
  • UEFA Secondary TextSecondary text
    76, 90, 106
  • UEFA Muted TextMuted text
    139, 152, 169

Semantic

Feedback and state colors.
  • UEFA GreenSuccess
    67, 176, 71
  • UEFA YellowWarning
    247, 181, 0
  • UEFA RedError
    228, 27, 35
  • UEFA Blue InfoInfo
    27, 58, 104

Use UEFA's colors in your project

Pick a format, copy or download. Everything below is generated from the exact hex values above.

uefa-palette-colors.css · Paste into your global stylesheet.
:root {
  --info: #1B3A68;
  --error: #E41B23;
  --accent: #E41B23;
  --border: #C0C6D1;
  --primary: #1B3A68;
  --success: #43B047;
  --surface: #E5E8ED;
  --warning: #F7B500;
  --secondary: #FFFFFF;
  --text-muted: #8B98A9;
  --background: #F5F6FA;
  --text-primary: #1B3A68;
  --text-secondary: #4C5A6A;
}

Contrast and accessibility

Every text tone tested against every surface, per WCAG 2.1.

4 of 6 pass AA
  • Aa

    Text on background

    Needs 4.5:1 for body text

    10.5:1

    Pass

  • Aa

    Text on surface

    Needs 4.5:1 for body text

    9.2:1

    Pass

  • Aa

    Secondary text on background

    Needs 4.5:1 for body text

    6.5:1

    Pass

  • Aa

    Secondary text on surface

    Needs 4.5:1 for body text

    5.7:1

    Pass

  • Aa

    Muted text on background

    Needs 3:1 for large text

    2.7:1

    Fail

  • Aa

    Muted text on surface

    Needs 3:1 for large text

    2.4:1

    Fail

UEFA background, border and text colors

The quiet part of the UEFA palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.

  • UEFA Light GrayBackground
    HEX
    RGB
    HSL
  • UEFA Surface GraySurface
    HEX
    RGB
    HSL
  • UEFA Border GrayBorder
    HEX
    RGB
    HSL
  • UEFA Blue TextText
    HEX
    RGB
    HSL
  • UEFA Secondary TextSecondary text
    HEX
    RGB
    HSL
  • UEFA Muted TextMuted text
    HEX
    RGB
    HSL

About UEFA's colors

UEFA's palette is built around a strong blue, symbolizing trust and unity, with red as a dynamic accent and clean neutrals for clarity. The colors are balanced to work across digital and physical applications.

  • Primary blue paired with white for high contrast.

  • Red accent highlights key actions and elements.

  • Grays provide neutral backgrounds and surfaces.

Psychology

The deep blue conveys professionalism, stability, and authority, fitting for a leading sports organization. Red adds energy and excitement, while white and gray keep the look modern and accessible.

Evolution

UEFA's core blue and red have remained consistent for decades, reinforcing brand recognition. The use of lighter grays and refined neutrals has increased in digital contexts for a cleaner, more contemporary interface.

Where UEFA uses each color

  • Primary

    UEFA Blue is used for headers, navigation bars, and key brand marks.

  • Secondary

    UEFA White serves as the main background and text color for maximum legibility.

  • Accent

    UEFA Red highlights call-to-action buttons, links, and important notifications.

  • Backgrounds

    UEFA Light Gray is used for page backgrounds and section dividers in digital products.

  • Text

    UEFA Blue Text and Secondary Text are used for headlines and body copy, with Muted Text for less prominent information.

  • Semantic

    Green, yellow, and red are used for status indicators such as success messages, warnings, and errors.

UEFA color questions

Hex codes, RGB values, neutrals and how to use the palette.

The official UEFA primary brand color is UEFA Blue, hex code #1B3A68.

UEFA Blue (#1B3A68) is RGB(27, 58, 104) and CMYK(74, 44, 0, 59).

UEFA uses Light Gray (#F5F6FA), Surface Gray (#E5E8ED), and Border Gray (#C0C6D1) for backgrounds, surfaces, and borders.

Use UEFA Blue (#1B3A68) for primary navigation and branding, with White (#FFFFFF) and grays for backgrounds and surfaces. Red (#E41B23) is reserved for accents and important actions.

The secondary color is UEFA White, #FFFFFF, and the accent is UEFA Red, #E41B23. Together with the primary they make up the three brand colors at the top of this page.

4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.

Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.

Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies UEFA's colors consistently when it generates UI.

Make something in the spirit of UEFA

Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.

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