Goldman Sachs color palette
FinanceGoldman Sachs' color identity is defined by a distinctive blue and a refined palette of cool grays and neutrals, reflecting professionalism and trust. The palette is consistent across digital and print applications.
goldmansachs.comGoldman Sachs colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Goldman Sachs BluePrimary115, 153, 198
- Goldman Sachs NavySecondary0, 48, 87
- Goldman Sachs Light BlueAccent179, 198, 218
Surfaces
Page, cards and dividers.- Goldman Sachs Light GrayBackground245, 247, 250
- Goldman Sachs WhiteSurface255, 255, 255
- Goldman Sachs Border GrayBorder217, 225, 232
Text
Three tiers of copy.- Goldman Sachs BlackText26, 26, 26
- Goldman Sachs CharcoalSecondary text74, 74, 74
- Goldman Sachs Muted GrayMuted text125, 139, 153
Semantic
Feedback and state colors.- Goldman Sachs GreenSuccess59, 170, 87
- Goldman Sachs OrangeWarning245, 166, 35
- Goldman Sachs RedError208, 2, 27
- Goldman Sachs Info BlueInfo74, 144, 226
Use Goldman Sachs's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
goldman-sachs-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #4A90E2;
--error: #D0021B;
--accent: #B3C6DA;
--border: #D9E1E8;
--primary: #7399C6;
--success: #3BAA57;
--surface: #FFFFFF;
--warning: #F5A623;
--secondary: #003057;
--text-muted: #7D8B99;
--background: #F5F7FA;
--text-primary: #1A1A1A;
--text-secondary: #4A4A4A;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
16.2:1
Pass
Text on surface
Needs 4.5:1 for body text
17.4:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.3:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
8.9:1
Pass
Muted text on background
Needs 3:1 for large text
3.2:1
Pass
Muted text on surface
Needs 3:1 for large text
3.5:1
Pass
Goldman Sachs background, border and text colors
The quiet part of the Goldman Sachs palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Goldman Sachs Light GrayBackground
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- Goldman Sachs WhiteSurface
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- Goldman Sachs Border GrayBorder
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- Goldman Sachs BlackText
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- Goldman Sachs CharcoalSecondary text
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- Goldman Sachs Muted GrayMuted text
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About Goldman Sachs's colors
Goldman Sachs uses a restrained palette centered on blue and neutral tones to convey stability and trust. The colors are chosen for clarity, accessibility, and professionalism.
Primary blue is complemented by navy for depth.
Light blue and grays provide contrast and hierarchy.
Accent colors are used sparingly for clarity and status.
Psychology
Blue evokes trust, reliability, and intelligence, which are core to Goldman Sachs' brand. The neutral grays and whites reinforce a sense of clarity and transparency.
Evolution
The palette has remained stable for decades, with minor adjustments to blue and gray tones for digital accessibility. The core blue and navy have been consistent, reinforcing brand recognition.
Where Goldman Sachs uses each color
- Primary
Used in the logo, primary navigation, and key call-to-action buttons.
- Secondary
Appears in headers, footers, and background elements for contrast.
- Accent
Used for highlights, charts, and subtle UI elements.
- Backgrounds
Light gray and white backgrounds are standard for web pages and app screens.
- Text
Primary black and charcoal are used for body and headline text.
- Semantic
Green, orange, red, and info blue are used for status indicators, alerts, and notifications.
Goldman Sachs color questions
Hex codes, RGB values, neutrals and how to use the palette.
The Goldman Sachs primary color is #7399C6, known as Goldman Sachs Blue.
The RGB value for #7399C6 is (115, 153, 198). The CMYK equivalent is approximately (42, 23, 0, 22).
Goldman Sachs uses several grays including #F5F7FA (Light Gray), #D9E1E8 (Border Gray), and #7D8B99 (Muted Gray) for backgrounds, borders, and muted text.
The primary blue (#7399C6) should dominate key brand elements, with navy and grays supporting structure and hierarchy. Accent and semantic colors are reserved for highlights, alerts, and status indicators.
The secondary color is Goldman Sachs Navy, #003057, and the accent is Goldman Sachs Light Blue, #B3C6DA. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Goldman Sachs's colors consistently when it generates UI.
Make something in the spirit of Goldman Sachs
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.