Morgan Stanley color palette
FinanceMorgan Stanley's brand color system is built around a distinctive blue, complemented by a refined palette of grays and white, reflecting professionalism and trust. The color identity is minimal, consistent, and designed for clarity in financial communications.
morganstanley.comMorgan Stanley colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Morgan Stanley BluePrimary0, 114, 198
- Morgan Stanley NavySecondary0, 58, 96
- Morgan Stanley Light BlueAccent0, 173, 239
Surfaces
Page, cards and dividers.- Morgan Stanley WhiteBackground255, 255, 255
- Morgan Stanley Light GraySurface245, 247, 250
- Morgan Stanley Border GrayBorder209, 213, 219
Text
Three tiers of copy.- Morgan Stanley BlackText34, 34, 34
- Morgan Stanley Dark GraySecondary text75, 75, 75
- Morgan Stanley Muted GrayMuted text110, 110, 110
Semantic
Feedback and state colors.- Morgan Stanley Success GreenSuccess60, 179, 113
- Morgan Stanley Warning OrangeWarning246, 166, 35
- Morgan Stanley Error RedError208, 2, 27
- Morgan Stanley Info BlueInfo80, 182, 232
Use Morgan Stanley's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
morgan-stanley-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #50B6E8;
--error: #D0021B;
--accent: #00ADEF;
--border: #D1D5DB;
--primary: #0072C6;
--success: #3CB371;
--surface: #F5F7FA;
--warning: #F6A623;
--secondary: #003A60;
--text-muted: #6E6E6E;
--background: #FFFFFF;
--text-primary: #222222;
--text-secondary: #4B4B4B;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.9:1
Pass
Text on surface
Needs 4.5:1 for body text
14.8:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.7:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
8.1:1
Pass
Muted text on background
Needs 3:1 for large text
5.1:1
Pass
Muted text on surface
Needs 3:1 for large text
4.8:1
Pass
Morgan Stanley background, border and text colors
The quiet part of the Morgan Stanley palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Morgan Stanley WhiteBackground
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- Morgan Stanley Light GraySurface
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- Morgan Stanley Border GrayBorder
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- Morgan Stanley BlackText
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- Morgan Stanley Dark GraySecondary text
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- Morgan Stanley Muted GrayMuted text
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About Morgan Stanley's colors
Morgan Stanley's palette is anchored by a signature blue, conveying trust and stability, with supporting neutrals for clarity. The system is designed for accessibility and professionalism in digital and print environments.
Primary blue contrasts with white for maximum legibility.
Grays are used for hierarchy and subtle separation.
Accent blue highlights interactive elements.
Psychology
Blue is associated with security, reliability, and intelligence, reinforcing Morgan Stanley's financial expertise. The restrained palette projects confidence and clarity.
Evolution
Morgan Stanley's color palette has remained stable over the years, maintaining its recognizable blue. Minor adjustments have been made to gray tones for improved digital accessibility.
Where Morgan Stanley uses each color
- Primary
Morgan Stanley Blue is used in the logo, primary navigation, and key call-to-action buttons.
- Secondary
Morgan Stanley Navy appears in headers, footers, and secondary navigation elements.
- Accent
Morgan Stanley Light Blue is used for links, highlights, and interactive states.
- Backgrounds
Morgan Stanley White and Light Gray are used for page backgrounds and content surfaces.
- Text
Text colors range from Morgan Stanley Black for primary content to Muted Gray for less prominent information.
- Semantic
Success Green, Warning Orange, and Error Red are used for alerts, notifications, and status indicators.
Morgan Stanley color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Morgan Stanley brand color is Morgan Stanley Blue, with the hex code #0072C6.
Morgan Stanley Blue (#0072C6) in RGB is 0, 114, 198. In CMYK, it is 100, 42, 0, 22.
Morgan Stanley uses a range of grays such as Light Gray (#F5F7FA), Border Gray (#D1D5DB), and Muted Gray (#6E6E6E) for backgrounds, borders, and secondary text.
The palette should be applied consistently, with blue for primary actions and identity, grays for backgrounds and structure, and semantic colors for status messaging. Always use the official hex codes for digital applications.
The secondary color is Morgan Stanley Navy, #003A60, and the accent is Morgan Stanley Light Blue, #00ADEF. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Morgan Stanley's colors consistently when it generates UI.
Make something in the spirit of Morgan Stanley
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.