Land Rover color palette
AutomotiveLand Rover's color identity is defined by its deep heritage green, complemented by a palette of muted neutrals and metallics that evoke rugged sophistication and British tradition. The colors reflect the brand's legacy of adventure and luxury.
landrover.comLand Rover colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Land Rover GreenPrimary0, 90, 43
- Land Rover WhiteSecondary255, 255, 255
- Land Rover SilverAccent166, 167, 150
Surfaces
Page, cards and dividers.- Land Rover Off-WhiteBackground245, 245, 242
- Land Rover MistSurface226, 227, 223
- Land Rover GreyBorder193, 194, 182
Text
Three tiers of copy.- Land Rover BlackText26, 26, 26
- Land Rover CharcoalSecondary text75, 75, 75
- Land Rover SlateMuted text124, 124, 124
Semantic
Feedback and state colors.- Land Rover Success GreenSuccess76, 140, 74
- Land Rover AmberWarning225, 176, 0
- Land Rover Signal RedError178, 34, 34
- Land Rover TealInfo0, 122, 135
Use Land Rover's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
land-rover-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #007A87;
--error: #B22222;
--accent: #A6A796;
--border: #C1C2B6;
--primary: #005A2B;
--success: #4C8C4A;
--surface: #E2E3DF;
--warning: #E1B000;
--secondary: #FFFFFF;
--text-muted: #7C7C7C;
--background: #F5F5F2;
--text-primary: #1A1A1A;
--text-secondary: #4B4B4B;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.9:1
Pass
Text on surface
Needs 4.5:1 for body text
13.5:1
Pass
Secondary text on background
Needs 4.5:1 for body text
8.0:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
6.8:1
Pass
Muted text on background
Needs 3:1 for large text
3.8:1
Pass
Muted text on surface
Needs 3:1 for large text
3.2:1
Pass
Land Rover gray and neutral colors
The quiet part of the Land Rover palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Land Rover Off-WhiteBackground
- HEX
- RGB
- HSL
- Land Rover MistSurface
- HEX
- RGB
- HSL
- Land Rover GreyBorder
- HEX
- RGB
- HSL
- Land Rover BlackText
- HEX
- RGB
- HSL
- Land Rover CharcoalSecondary text
- HEX
- RGB
- HSL
- Land Rover SlateMuted text
- HEX
- RGB
- HSL
About Land Rover's colors
Land Rover's palette is built around a deep green, symbolizing heritage, nature, and capability, with supporting neutrals for clarity and refinement. The combination conveys both ruggedness and luxury.
Primary green paired with metallic silver for contrast
Neutrals balance bold brand colors in digital and print
Accent teal and amber provide functional highlights
Psychology
The primary green evokes trust, endurance, and a connection to the outdoors, reinforcing Land Rover's adventurous spirit. Neutral tones add a sense of sophistication and reliability.
Evolution
Land Rover's core green has remained consistent for decades, anchoring the brand's visual identity. The supporting palette has evolved to include more refined neutrals and metallics for modern digital applications.
Where Land Rover uses each color
- Primary
Used in the Land Rover logo, navigation bars, and key brand assets.
- Secondary
Applied as a background or text color for contrast and clarity.
- Accent
Utilized for buttons, highlights, and metallic finishes on digital and print materials.
- Backgrounds
Off-white and mist tones are used for website and app backgrounds to create a clean, premium look.
- Text
Black and charcoal are used for primary and secondary text to ensure readability.
- Semantic
Success green, amber, signal red, and teal are used for status indicators, alerts, and informational messages in UI.
Land Rover color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Land Rover primary color hex code is #005A2B. This green is central to the brand's identity.
Land Rover Green (#005A2B) is RGB(0, 90, 43) and CMYK(100, 0, 52, 65). Use these values for accurate reproduction in digital and print.
Land Rover uses a range of greys and off-whites such as #F5F5F2 (Off-White), #E2E3DF (Mist), and #C1C2B6 (Grey) for backgrounds, surfaces, and borders.
The primary green (#005A2B) should be reserved for key brand elements, while neutrals and accents support UI clarity and hierarchy. Always maintain sufficient contrast for accessibility.
The secondary color is Land Rover White, #FFFFFF, and the accent is Land Rover Silver, #A6A796. Together with the primary they make up the three brand colors at the top of this page.
6 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Land Rover's colors consistently when it generates UI.
Make something in the spirit of Land Rover
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.