Rimowa color palette
TravelRimowa's color identity is built around a refined, understated blue and a palette of cool greys, reflecting its heritage of premium travel and German engineering. The brand's minimalistic approach emphasizes durability, sophistication, and timelessness.
rimowa.comRimowa colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Rimowa BluePrimary0, 32, 91
- Rimowa Slate GreySecondary108, 122, 137
- Rimowa SilverAccent192, 198, 204
Surfaces
Page, cards and dividers.- Rimowa WhiteBackground255, 255, 255
- Rimowa Light GreySurface245, 246, 247
- Rimowa Border GreyBorder224, 227, 230
Text
Three tiers of copy.- Rimowa CharcoalText26, 26, 26
- Rimowa Slate GreySecondary text108, 122, 137
- Rimowa Muted GreyMuted text160, 166, 173
Semantic
Feedback and state colors.- Rimowa Success GreenSuccess58, 167, 109
- Rimowa Warning OrangeWarning245, 166, 35
- Rimowa Error RedError208, 2, 27
- Rimowa Info BlueInfo74, 144, 226
Use Rimowa's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
rimowa-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #4A90E2;
--error: #D0021B;
--accent: #C0C6CC;
--border: #E0E3E6;
--primary: #00205B;
--success: #3AA76D;
--surface: #F5F6F7;
--warning: #F5A623;
--secondary: #6C7A89;
--text-muted: #A0A6AD;
--background: #FFFFFF;
--text-primary: #1A1A1A;
--text-secondary: #6C7A89;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
17.4:1
Pass
Text on surface
Needs 4.5:1 for body text
16.1:1
Pass
Secondary text on background
Needs 4.5:1 for body text
4.4:1
Fail
Secondary text on surface
Needs 4.5:1 for body text
4.1:1
Fail
Muted text on background
Needs 3:1 for large text
2.5:1
Fail
Muted text on surface
Needs 3:1 for large text
2.3:1
Fail
Rimowa gray and neutral colors
The quiet part of the Rimowa palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Rimowa WhiteBackground
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- Rimowa Light GreySurface
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- Rimowa Border GreyBorder
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- Rimowa CharcoalText
- HEX
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- Rimowa Slate GreySecondary text
- HEX
- RGB
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- Rimowa Muted GreyMuted text
- HEX
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- HSL
About Rimowa's colors
Rimowa's palette is rooted in deep blue and neutral greys, evoking trust, reliability, and modernity. The restrained use of color supports a premium, timeless brand perception.
Primary blue is complemented by cool greys for balance.
Accent silver references the iconic aluminum luggage.
Minimal color use keeps focus on product and content.
Psychology
The deep blue conveys trust, professionalism, and a sense of calm, while the greys and silvers reinforce durability and sophistication. The palette avoids distraction, supporting a focus on quality and heritage.
Evolution
Rimowa's palette has remained consistent, with blue and grey as core elements since its rebranding in the late 2010s. Minor adjustments have refined the greys and accent tones for digital clarity.
Where Rimowa uses each color
- Primary
Rimowa Blue is used for navigation highlights, call-to-action buttons, and key brand elements.
- Secondary
Rimowa Slate Grey appears in secondary navigation, icons, and UI elements.
- Accent
Rimowa Silver is used for accents, product highlights, and subtle UI details.
- Backgrounds
Rimowa White and Light Grey are used for backgrounds on web pages and product displays.
- Text
Rimowa Charcoal is the primary text color, with Slate Grey and Muted Grey for secondary and muted text.
- Semantic
Success, warning, error, and info colors are used for status indicators, alerts, and notifications.
Rimowa color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Rimowa brand color is Rimowa Blue, hex code #00205B.
Rimowa Blue (#00205B) in RGB is 0, 32, 91. For print, its approximate CMYK is 100, 65, 0, 64.
Rimowa uses Rimowa White (#FFFFFF), Light Grey (#F5F6F7), and Border Grey (#E0E3E6) for backgrounds and borders.
The palette should prioritize Rimowa Blue for brand elements, with greys and white for backgrounds and text. Accent and semantic colors are reserved for highlights, notifications, and product details.
The secondary color is Rimowa Slate Grey, #6C7A89, and the accent is Rimowa Silver, #C0C6CC. Together with the primary they make up the three brand colors at the top of this page.
2 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Rimowa's colors consistently when it generates UI.
Make something in the spirit of Rimowa
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.