Chevrolet color palette
AutomotiveChevrolet's brand color system is built around its iconic gold, complemented by deep blacks, silvers, and clean whites for a bold, high-contrast automotive identity. The palette is designed for strong visual impact across digital and physical touchpoints.
chevrolet.comChevrolet colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Chevrolet GoldPrimary205, 152, 52
- Chevrolet BlackSecondary35, 35, 35
- Chevrolet SilverAccent167, 169, 172
Surfaces
Page, cards and dividers.- Chevrolet WhiteBackground255, 255, 255
- Chevrolet Light GraySurface245, 245, 245
- Chevrolet Border GrayBorder209, 211, 212
Text
Three tiers of copy.- Chevrolet BlackText35, 35, 35
- Chevrolet Medium GraySecondary text109, 110, 113
- Chevrolet SilverMuted text167, 169, 172
Semantic
Feedback and state colors.- Chevrolet Success GreenSuccess92, 184, 92
- Chevrolet Warning OrangeWarning240, 173, 78
- Chevrolet Error RedError217, 83, 79
- Chevrolet Info BlueInfo91, 192, 222
Use Chevrolet's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
chevrolet-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #5BC0DE;
--error: #D9534F;
--accent: #A7A9AC;
--border: #D1D3D4;
--primary: #CD9834;
--success: #5CB85C;
--surface: #F5F5F5;
--warning: #F0AD4E;
--secondary: #232323;
--text-muted: #A7A9AC;
--background: #FFFFFF;
--text-primary: #232323;
--text-secondary: #6D6E71;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
15.7:1
Pass
Text on surface
Needs 4.5:1 for body text
14.4:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.1:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
4.7:1
Pass
Muted text on background
Needs 3:1 for large text
2.4:1
Fail
Muted text on surface
Needs 3:1 for large text
2.2:1
Fail
Chevrolet gray and neutral colors
The quiet part of the Chevrolet palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Chevrolet WhiteBackground
- HEX
- RGB
- HSL
- Chevrolet Light GraySurface
- HEX
- RGB
- HSL
- Chevrolet Border GrayBorder
- HEX
- RGB
- HSL
- Chevrolet BlackText
- HEX
- RGB
- HSL
- Chevrolet Medium GraySecondary text
- HEX
- RGB
- HSL
- Chevrolet SilverMuted text
- HEX
- RGB
- HSL
About Chevrolet's colors
Chevrolet's palette uses a signature gold for brand recognition, balanced by deep blacks and metallic grays for a modern, industrial feel. The high-contrast scheme supports legibility and a premium automotive impression.
Gold and black create strong visual hierarchy.
Silver and gray tones add neutrality and balance.
White backgrounds enhance clarity and focus.
Psychology
Gold conveys prestige, quality, and tradition, reinforcing Chevrolet's legacy. Black and silver evoke strength, reliability, and a contemporary edge.
Evolution
Chevrolet's core palette has remained stable, with gold and black as longstanding anchors. Recent updates have refined the gray tones and increased the use of white for digital clarity.
Where Chevrolet uses each color
- Primary
Chevrolet Gold is used in the bowtie logo and key brand marks.
- Secondary
Chevrolet Black appears in navigation bars, footers, and vehicle badging.
- Accent
Chevrolet Silver is used for UI highlights, trim, and metallic finishes.
- Backgrounds
Chevrolet White and Light Gray are used for website backgrounds and print materials.
- Text
Chevrolet Black and Medium Gray are used for primary and secondary text throughout digital and print assets.
- Semantic
Success Green, Warning Orange, Error Red, and Info Blue are used for alerts, notifications, and status indicators in digital interfaces.
Chevrolet color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Chevrolet primary color hex code is #CD9834. This gold is used in the bowtie logo and across brand materials.
Chevrolet Gold (#CD9834) in RGB is (205, 152, 52). In CMYK, it is approximately (0, 26, 75, 20).
Chevrolet uses #232323 (Chevrolet Black), #A7A9AC (Chevrolet Silver), and #F5F5F5 (Chevrolet Light Gray) as its primary neutral tones. These are used for backgrounds, text, and UI elements.
Use Chevrolet Gold (#CD9834) for logos and highlights, with black and silver for supporting UI and text. Maintain high contrast and follow accessibility guidelines for digital applications.
The secondary color is Chevrolet Black, #232323, and the accent is Chevrolet Silver, #A7A9AC. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Chevrolet's colors consistently when it generates UI.
Make something in the spirit of Chevrolet
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.