GMC color palette
AutomotiveGMC's color identity is defined by its signature red, paired with metallic silvers, deep blacks, and neutral grays to evoke strength and precision. The palette is consistent across vehicles, digital, and print materials.
gmc.comGMC colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- GMC RedPrimary215, 25, 32
- GMC SilverSecondary167, 169, 172
- GMC Light SilverAccent195, 198, 200
Surfaces
Page, cards and dividers.- GMC WhiteBackground255, 255, 255
- GMC BlackSurface26, 26, 26
- GMC Light GrayBorder229, 229, 229
Text
Three tiers of copy.- GMC BlackText26, 26, 26
- GMC GraySecondary text109, 110, 113
- GMC SilverMuted text167, 169, 172
Semantic
Feedback and state colors.- GMC Success GreenSuccess76, 175, 80
- GMC Warning YellowWarning255, 193, 7
- GMC RedError215, 25, 32
- GMC Info BlueInfo25, 118, 210
Use GMC's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
gmc-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #1976D2;
--error: #D71920;
--accent: #C3C6C8;
--border: #E5E5E5;
--primary: #D71920;
--success: #4CAF50;
--surface: #1A1A1A;
--warning: #FFC107;
--secondary: #A7A9AC;
--text-muted: #A7A9AC;
--background: #FFFFFF;
--text-primary: #1A1A1A;
--text-secondary: #6D6E71;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
17.4:1
Pass
Text on surface
Needs 4.5:1 for body text
1.0:1
Fail
Secondary text on background
Needs 4.5:1 for body text
5.1:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
3.4:1
Fail
Muted text on background
Needs 3:1 for large text
2.4:1
Fail
Muted text on surface
Needs 3:1 for large text
7.4:1
Pass
GMC gray and neutral colors
The quiet part of the GMC palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- GMC WhiteBackground
- HEX
- RGB
- HSL
- GMC BlackSurface
- HEX
- RGB
- HSL
- GMC Light GrayBorder
- HEX
- RGB
- HSL
- GMC BlackText
- HEX
- RGB
- HSL
- GMC GraySecondary text
- HEX
- RGB
- HSL
- GMC SilverMuted text
- HEX
- RGB
- HSL
About GMC's colors
GMC's palette is built around a bold red, complemented by metallic silvers and strong neutrals to convey durability and modernity. The colors are chosen for high contrast and legibility in digital and physical contexts.
Red is the dominant brand color, used for logos and key accents.
Silvers and grays provide a metallic, industrial feel.
Black and white offer strong contrast for readability.
Psychology
Red communicates power, confidence, and excitement, aligning with GMC's rugged and premium positioning. The metallic tones reinforce a sense of quality and engineering precision.
Evolution
GMC's core red and metallic palette has remained stable for decades, reinforcing brand recognition. Minor adjustments have been made to gray and silver tones for digital clarity.
Where GMC uses each color
- Primary
GMC Red is used in the logo, key buttons, and call-to-action elements.
- Secondary
GMC Silver appears in UI backgrounds, vehicle badging, and secondary navigation.
- Accent
GMC Light Silver is used for highlights, dividers, and subtle UI accents.
- Backgrounds
GMC White is the primary background color for web and print layouts.
- Text
GMC Black and GMC Gray are used for primary and secondary text across digital and print.
- Semantic
Success, warning, error, and info colors are used in system messages and notifications.
GMC color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official GMC brand color is GMC Red, with the hex code #D71920.
GMC Red is RGB(215, 25, 32) and CMYK(0, 88, 85, 16). The hex code is #D71920.
GMC uses GMC Silver (#A7A9AC), GMC Light Silver (#C3C6C8), and GMC Gray (#6D6E71) for neutral UI elements and backgrounds.
Use GMC Red for logos and primary actions, silvers and grays for backgrounds and accents, and black or gray for text. Maintain high contrast for accessibility and brand consistency.
The secondary color is GMC Silver, #A7A9AC, and the accent is GMC Light Silver, #C3C6C8. Together with the primary they make up the three brand colors at the top of this page.
3 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies GMC's colors consistently when it generates UI.
Make something in the spirit of GMC
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.