Fendi color palette
FashionFendi's color identity is defined by its iconic yellow, complemented by a palette of deep blacks, warm neutrals, and subtle grays. The brand uses these colors consistently across its products, packaging, and digital interfaces to convey luxury and heritage.
fendi.comFendi colors
Click any swatch to copy its hex. Hover for RGB and HSL.
Brand colors
The colors people recognise.- Fendi YellowPrimary255, 217, 0
- Fendi BlackSecondary35, 31, 32
- Fendi TaupeAccent199, 178, 153
Surfaces
Page, cards and dividers.- Fendi WhiteBackground255, 255, 255
- Fendi Light GraySurface245, 245, 245
- Fendi Pale GrayBorder217, 217, 214
Text
Three tiers of copy.- Fendi BlackText35, 31, 32
- Fendi Medium GraySecondary text110, 110, 110
- Fendi Muted GrayMuted text163, 163, 163
Semantic
Feedback and state colors.- Fendi OliveSuccess169, 194, 63
- Fendi YellowWarning255, 217, 0
- Fendi RedError215, 38, 61
- Fendi Blue GrayInfo92, 127, 153
Use Fendi's colors in your project
Pick a format, copy or download. Everything below is generated from the exact hex values above.
fendi-palette-colors.css · Paste into your global stylesheet.
:root {
--info: #5C7F99;
--error: #D7263D;
--accent: #C7B299;
--border: #D9D9D6;
--primary: #FFD900;
--success: #A9C23F;
--surface: #F5F5F5;
--warning: #FFD900;
--secondary: #231F20;
--text-muted: #A3A3A3;
--background: #FFFFFF;
--text-primary: #231F20;
--text-secondary: #6E6E6E;
}Contrast and accessibility
Every text tone tested against every surface, per WCAG 2.1.
Text on background
Needs 4.5:1 for body text
16.3:1
Pass
Text on surface
Needs 4.5:1 for body text
15.0:1
Pass
Secondary text on background
Needs 4.5:1 for body text
5.1:1
Pass
Secondary text on surface
Needs 4.5:1 for body text
4.7:1
Pass
Muted text on background
Needs 3:1 for large text
2.5:1
Fail
Muted text on surface
Needs 3:1 for large text
2.3:1
Fail
Fendi gray and neutral colors
The quiet part of the Fendi palette: page background, card surfaces, dividers and the three text tones that sit on them. Click a value to copy it.
- Fendi WhiteBackground
- HEX
- RGB
- HSL
- Fendi Light GraySurface
- HEX
- RGB
- HSL
- Fendi Pale GrayBorder
- HEX
- RGB
- HSL
- Fendi BlackText
- HEX
- RGB
- HSL
- Fendi Medium GraySecondary text
- HEX
- RGB
- HSL
- Fendi Muted GrayMuted text
- HEX
- RGB
- HSL
About Fendi's colors
Fendi’s palette is led by a bold yellow paired with deep black and refined neutrals, reflecting both modernity and timeless luxury. The colors are used to create strong contrast and brand recognition.
Primary yellow contrasts with black for maximum visibility.
Neutrals and grays provide balance and sophistication.
Accent taupe adds warmth and depth to the palette.
Psychology
Yellow evokes optimism, energy, and exclusivity, while black communicates elegance and authority. The neutral tones reinforce a sense of timelessness and understated luxury.
Evolution
Fendi's yellow and black palette has remained consistent for decades, serving as a recognizable hallmark of the brand. Minor adjustments to neutral and accent tones have been made to align with contemporary design trends.
Where Fendi uses each color
- Primary
Fendi Yellow is used for shopping bags, packaging, and key brand highlights on the website.
- Secondary
Fendi Black appears in the logo, navigation bars, and text.
- Accent
Fendi Taupe is used in backgrounds, product details, and subtle UI elements.
- Backgrounds
White and light gray backgrounds are standard for web pages and product photography.
- Text
Black is the primary text color, with medium and muted grays for secondary and tertiary text.
- Semantic
Olive is used for success messages, yellow for warnings, red for errors, and blue gray for informational highlights.
Fendi color questions
Hex codes, RGB values, neutrals and how to use the palette.
The official Fendi brand color is Fendi Yellow, with the hex code #FFD900.
Fendi Yellow (#FFD900) is RGB(255, 217, 0) and CMYK(0, 15, 100, 0).
Fendi uses several neutrals: Fendi Light Gray (#F5F5F5), Pale Gray (#D9D9D6), Medium Gray (#6E6E6E), and Muted Gray (#A3A3A3) for backgrounds, borders, and secondary text.
Use Fendi Yellow (#FFD900) for key brand highlights, Fendi Black (#231F20) for text and logos, and neutrals for backgrounds and UI elements to maintain brand consistency.
The secondary color is Fendi Black, #231F20, and the accent is Fendi Taupe, #C7B299. Together with the primary they make up the three brand colors at the top of this page.
4 of 6 text and background pairings meet WCAG 2.1 AA contrast. The contrast section above shows every pairing with its exact ratio.
Use the export block on this page. It gives you CSS custom properties, a Tailwind config, W3C design tokens or a shadcn/ui theme built from these exact hex values, with copy and download buttons.
Yes. Export the Claude Code skill, Cursor rules or Codex prompt from the same block. The agent then applies Fendi's colors consistently when it generates UI.
Make something in the spirit of Fendi
Start from this palette's mood and get an original 13-color system for your own project, contrast-checked and ready to export.